ExactTarget, Marketo Announce Strategic Partnership to Integrate Marketing Technologies

INDIANAPOLIS and SAN MATEO, Calif., June 13, 2011 /PRNewswire/ — ExactTarget
and Marketo, two of the world’s leading Software as a Service (SaaS) companies,
announced a strategic partnership today to integrate Marketo’s Revenue
Performance Management solution with ExactTarget’s Interactive Marketing Hub
(TM).

(Logo: http://photos.prnewswire.com/prnh/20070917/AQM011LOGO)

Developed as the first partner application for the Interactive Marketing Hub,
the application will provide Marketo’s full lead management functionality
directly from the Interactive Marketing Hub, allowing marketers to plan, power,
monitor and track Marketo revenue performance management campaigns alongside
ExactTarget-powered email, mobile, social media and web campaigns.

ExactTarget’s team of professionals across North America, Europe and
Asia-Pacific will begin selling and supporting the integrated Marketo partner
application later this year, expanding Marketo’s reach into new markets around
the globe.

“Consumers are interacting with brands in real time across email, mobile, social
media and the web, and marketers must make the most of the opportunity to
effectively engage,” said Scott Dorsey, ExactTarget co-founder and chief
executive officer. “By bringing the power of Marketo to the ExactTarget
Interactive Marketing Hub, we can provide B-to-B marketers a single solution to
deliver real-time cross-channel marketing, improve sales efficiency and
accelerate revenue growth.”

Unveiled in September 2010, the Interactive Marketing Hub is a cross-channel
interactive marketing platform that enables marketers to engage in real-time
marketing, consolidate all data to create a common view of the consumer and
deliver targeted, permission-based interactions across email, mobile, social
media and the web. Currently in beta with more than 500 of the world’s leading
brands, the Interactive Marketing Hub is an online marketing suite that provides
a platform for marketers and technology providers to connect disparate data
sources to power more relevant real-time cross-channel marketing.

“We are in the midst of a transformational shift in the Revenue Performance
Management market,” said Phil Fernandez, president and chief executive officer
of Marketo. “The buying process has changed – customers now touch dozens of
online and offline information sources before they ever talk to a sales
representative. Businesses recognize they need to move with high velocity to
reach these prospects with compelling content before they decide to buy from a
competitor. By combining ExactTarget and Marketo’s market-leading products, we
offer an unmatched solution to businesses seeking to engage with customers at
the speed of the modern social web to accelerate revenue growth.”

The Marketo partner application will feature full integration with the
ExactTarget Interactive Marketing Hub, allowing marketers to access unified
calendaring, campaign management, data management and ExactTarget’s channel
applications by bringing B-to-B and B-to-C communication together in a single
platform.

“To progress beyond the limitations of single-channel solutions, …
professionals must consider incorporating the online marketing suite into their
approach to cross-channel marketing,” wrote Joe Stanhope, senior analyst at
Forrester Research, Inc., in the March 2011 report entitled The Road to the
Online Marketing Suite. “The online marketing suite facilitates marketing
performance improvements by linking execution, content, and measurement to
coordinate and optimize interactions across multiple online channels.”

In addition to the partnership, the companies also announced that ExactTarget
has selected Marketo to power its global revenue performance management efforts.
ExactTarget’s global sales and marketing teams will use Marketo’s technology to
expand lead flow, optimize sales and marketing investment and improve
productivity.

News of the ExactTarget-Marketo partnership follows record-setting annual
performance for both companies. ExactTarget announced annual revenue growth of
41 percent in 2010, finishing the year with more than $134 million in GAAP
revenue. Marketo posted 315 percent year-over-year revenue growth in 2010,
making it the fastest-growing Revenue Performance Management provider. The
company recently signed its 1000th customer, passing the milestone in less than
three years.

For more information about the Marketo application for the ExactTarget
Interactive Marketing Hub, visit www.ExactTarget.com/Marketo.

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo’s
powerful yet easy-to-use marketing automation and sales effectiveness solutions
transform how marketing and sales teams of all sizes work — and work together
– to drive revenue performance and fuel business growth. The company’s proven
technology, comprehensive services, and expert guidance are helping corporations
to turn marketing from a cost center to a business-building revenue driver.
Marketo has been recognized with the 2010 CODiE award for “Best Marketing
Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower, and
the “Best Marketing Automation Application” by Salesforce customers on the
AppExchange. As of March 2011, more than 1000 enterprise and mid-market clients
globally have adopted Marketo solutions. For more information, visit
http://www.Marketo.com, or subscribe to Marketo’s award-winning blogs at

http://blog.marketo.com/.

About ExactTarget

ExactTarget is a leading global provider of on-demand email marketing and
interactive marketing solutions. The company’s Interactive Marketing Hub
technology provides organizations a single solution to connect with customers
via email, integrated text messaging, landing pages and social media. Supported
by collaborative global services teams, ExactTarget’s technology integrates with
more sales and marketing information systems than any other in the industry,
including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among
many others. ExactTarget powers permission-based multichannel communications for
thousands of organizations around the world including Expedia.com, Best Buy,
Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma
Society, The Home Depot and Wellpoint, Inc. For more information, visit
www.exacttarget.com.

SOURCE Marketo