Three Generations of Legendary Andretti Racing Family as Guests on First Interactive INDYCAR Live & Global Fan Event

INDIANAPOLIS, Aug. 10, 2011 /PRNewswire/ — Andretti Autosport, together with
INDYCAR and Ortsbo, the world’s leading real-time experiential language
platform, will host three generations of the legendary Andretti racing family -
Mario, Michael and Marco Andretti – as they chat with racing fans and media
around the world in up to 53 languages during a live video streaming and
interactive fan event fuelled by Ortsbo’s Guinness World Record Holding
platform, Live & Global (www.ortsbo.com / www.liveandglobal.com).

The chat will be broadcast live at 9 a.m. Pacific (GMT – on August 27, 2011
from Infineon Raceway in Sonoma, Calif., the site of Marco Andretti’s first win.
The event will feature a live audience and will be streamed around the world.

“This event with INDYCAR and Ortsbo will be a very unique way of reaching
millions of racing fans around the world,” said Michael Andretti, president and
CEO of Andretti Autosport. “This technology is the latest in the growing social
media platform and really gives a worldwide opportunity to actually ask
questions to my dad, Marco and myself. It is exciting to have the event at
Infineon Raceway, the track on which Marco won his first IZOD IndyCar Series
race. We look forward to being a part of this new and exciting program.”

Fans and media can register online for the event at www.indycarliveandglobal.com
and www.andrettiliveandglobal.com and will be able to register, view and
interact online in any of the 53 language offerings on August 27th, making the
global event truly local.

“Ortsbo has opened the door for INDYCAR to virtually touch its fans around the
world,” said Randy Bernard, chief executive officer, INDYCAR. “Besides
translating our messages into multiple languages, they’ve given us the ability
to interact with fans worldwide in real time with their Live & Global events,
making INDYCAR a true global entertainment property. I want to thank the
Andretti family and Andretti Autosport for assisting in this unique event at
Infineon Raceway.”

Hosting the INDYCAR Live & Global event will be two-time and current
Indianapolis 500 winner, VERSUS color commentator and winner of the 2005 IZOD
IndyCar Series Championship Dan Wheldon. Wheldon, together with Bryan Herta
Autosport, is conducting the official testing program of the IZOD IndyCar
Series’ 2012 prototype.

This is the first INDYCAR event for Ortsbo since becoming the Official
Translation Partner for the IZOD IndyCar Series and Firestone Indy Lights; and,
marks the third installment of Ortsbo’s record setting Live & Global event
software. Previous events featured rock legends Gene Simmons and Paul Stanley of
KISS and two-time NBA MVP Steve Nash.

With participants from more than 90 countries participating in previous Live &
Global events, the Ortsbo cloud application, powered by Microsoft Windows Azure,
holds the Guinness World Record for the most nationalities in an online chat.

“The ability to provide fans with access to three generations of the legendary
racing Andretti family from one of the most picturesque venues for INDYCAR, live
and in 53 languages, is an amazing showcase opportunity for Ortsbo,” said David
Lucatch, President of Ortsbo / CEO Intertainment Media. “The Ortsbo Live &
Global platform provides the ability to create a natural flow of communications
between all parties, from anywhere in world, in almost any language, creating a
truly global village event.”

About Andretti Autosport

Based in Indianapolis and led by racing legend Michael Andretti, Andretti
Autosport fields multiple entries in the IZOD IndyCar Series. Andretti Autosport
also campaigns multiple cars in Firestone Indy Lights, the Star Mazda
Championship and in the USF2000 National Championship. The company boasts three
IZOD IndyCar Series championships (2004, 2005 and 2007), two Firestone Indy
Lights titles (2008 and 2009), one USF2000 championship (2010) and has won the
Indianapolis 500 twice (2005 and 2007). For more information, please visit
www.AndrettiAutosport.com.

About INDYCAR

INDYCAR is the governing body of the IZOD IndyCar Series, the premier open-wheel
racing series in the United States, and Firestone Indy Lights, which serves as
an essential stepping stone for drivers and teams striving to reach the IZOD
IndyCar Series and the Mazda Road to Indy, a development ladder system for
career-minded drivers who wish to compete in the IZOD IndyCar Series. INDYCAR
events are available to a worldwide audience through a variety of multimedia
platforms, highlighted by long-term and broad-reaching partnerships with ABC and
VERSUS. INDYCAR is continually at the forefront of motorsports innovation with
drivers, teams and tracks benefiting from major safety and technological
improvements such as the SAFER Barrier, SWEMS wheel tethers, chassis
enhancements, ethanol fuel and the Holmatro Safety Team.

About Ortsbo Inc.www.ortsbo.com

Ortsbo (www.ortsbo.com) enables real-time conversational translation in over 50
languages and seamlessly integrates with today’s most popular social media
platforms. Ortsbo Inc. is a subsidiary of Intertainment Media Inc., a Rich Media
Applications leader, focused on delivering leading edge technology and marketing
solutions enabling clients to power enhanced branding, loyalty initiatives and
consumer engagement. Selected as a Microsoft Global Agency Initiative partner,
Intertainment has joined an elite group of interactive agencies worldwide that
Microsoft recommends to its Partners and Customers.

Ortsbo allows users to communicate with family, friends and colleagues around
the world, providing users with the ability to break down language and cultural
barriers through its easy to use, language centric platform products and
services. Ortsbo’s flagship product for social media (www.ortsbo.com) supports
global communications with instant translation capability, real time
multi-lingual social media chat connects to PC and Mac computers, mobile
browsers as well as all major search engine and social media chat platforms.
Ortsbo is releasing its mobile platform products for Apple, Android, Windows
Phone and Blackberry during Summer 2011.

Headquartered in the Toronto, Canada region, with offices in New York, Los
Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the Toronto
Venture Exchange under the symbol “INT” (TSXV:INT) and in the US on the OTCQZ
under the symbol “ITMTF”. Intertainment is also traded in Europe, on XETRA under
the symbol “I4T”.

This news release does not constitute an offer to sell or a solicitation of an
offer to buy any of the securities in the United States. The offered securities
mentioned in this press release will not be registered under the United States
Securities Act of 1933, as amended (the “U.S. Securities Act”) and may not be
offered or sold within the United States or to, or for the account or benefit of
U.S. persons except in certain transactions exempt from the registration
requirements of the U.S. Securities Act.

This new release shall not constitute an offer to sell or the solicitation of an
offer to buy any securities in any jurisdiction.

Forward Looking Information

This news release contains certain “forward-looking information” within the
meaning of such statements under applicable securities law including statements
relating to the Offering.

Forward-looking information is frequently characterized by words such as “plan”,
“expect”, “project”, “intend”, “believe”, “anticipate”, “estimate”, “may”,
“will”, “potential”, “proposed” and other similar words, or statements that
certain events or conditions “may” or “will” occur. These statements are only
predictions. Forward-looking information is based on the opinions and estimates
of management at the date the statements are made, and are subject to a variety
of risks and uncertainties and other factors that could cause actual events or
results to differ materially from those projected in the forward-looking
statements. Actual timelines associated may vary from those anticipated in this
news release and such variations may be material. Actual results could differ
materially because of factors discussed in the management discussion and
analysis section of our interim and most recent annual financial statements or
other reports and filings with the TSX Venture Exchange and applicable Canadian
securities regulations. The Corporation undertakes no obligation to update
forward-looking statements if circumstances or management’s estimates or
opinions should change, unless required by law. The reader is cautioned not to
place undue reliance on this forward-looking information.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that
term is defined in the policies of the TSX Venture Exchange) accepts
responsibility for the adequacy or accuracy of this release

SOURCE Ortsbo Inc.