TAG Heuer’s Limited Edition Indy 500 Centennial Chronograph Celebrates the “Greatest Spectacle in Racing”

INDIANAPOLIS, May 26, 2011 /PRNewswire/ –For 150 years, TAG Heuer has stood at
the forefront of designing exceptional timing instruments used for competitive
sports, most notably automotive racing, in which capturing the tiniest fraction
of a second can determine the victor. To commemorate this remarkable milestone
of mastering speed and to celebrate the 100th anniversary of “The Greatest
Spectacle in Racing,” the brand today announced the official watch of the Indy
500, the TAG Heuer Limited Edition, Indy 500 Centennial Chronograph.

The Limited Edition Chronograph boasts a grey stylized dial patterned after the
famed “Yard of Bricks” start/finish line of the historic Indianapolis Motor
Speedway and a printed “INDY 500″ logo inside the counter at 6 o’clock. Its
distinctive case back marks the 100 year anniversary of the great race.

Inspired by a racecar’s dashboard, the 44 mm dial hosts three counters: a small
second at 3 o’clock, a chronograph minutes counter with double hands at 9
o’clock, and a 1/10th of second counter at 6 o’clock. The date window, which is
positioned at 12 o’clock, is flanked by hand-applied indexes, as well as
luminescent hands and markers for optimum readability.

Other distinguishing details include a fixed polished bezel with a tachymeter
scale in black and “INDY 500″ in red and a fine-brushed, 44mm steel case with
scratch resistant sapphire crystal. It is also water resistant to 200 meters.

A fitting tribute to the 100th anniversary celebration of the world’s largest
single-day spectator sporting event, the Indy 500 Centennial Chronograph is
available in a limited quantity of 1000 pieces. It is offered on a choice of
black rubber strap or polished steel bracelet for about $1650.

The TAG Heuer Limited Edition Indy 500 Centennial Chronograph will be presented
to the winner of the Indy 500 on Sunday, May 29, 2011.

About TAG Heuer

TAG Heuer celebrates “150 years of Motor Racing” in 2011. Founded in Saint-Imier
in 1860 by Edouard Heuer, TAG Heuer has set many major milestones of high-end
watchmaking, especially in the field of chronographs and ultimate precision.
Today, one of the largest and most desired brands in the luxury watch industry,
the Swiss legend draws upon its active engagement in the world of sports to
create the most accurate timing instruments and watches in the world. TAG Heuer
is the first watchmaker to master luxury chronographs with an unsurpassed
precision of 1/10th, 1/100th, 1/1,000th and 1/10,000 of a second. From the
Olympic Games in the 1920s to its role as official timekeeper for Formula One in
the 90s and the legendary Indy 500 race today, TAG Heuer, in a constant quest
for innovation, excellence, performance and prestige, continues to aim ever
higher. This is reflected in its partnerships with F1 team Vodafone McLaren
Mercedes and its World Champions Lewis Hamilton and Jenson Button, Audi Sport in
the Le Mans 24 Hours endurance race, and the Automobile Club de Monaco and its
full roster of prestigious racing events. Now actively engaged in the Monaco
Grand Prix, the Le Mans 24 and the Indy 500, TAG Heuer is ”Mastering Speed” on
motorsport’s 3 most iconic racetracks. More than ever, the brand epitomizes
prestige and performance through active partnerships with Hollywood icon
Leonardo DiCaprio, Bollywood star Shah Rukh Khan, LPGA star Suzann Pettersen and
WTA tennis champion Maria Sharapova. TAG Heuer is a privileged member of the
Fondation de la Haute Horlogerie (FHH), the most exclusive club in the Swiss
watchmaking industry. The newest additions to the TAG Heuer legacy are: the
Calibre 1887, an in-house, Swiss manufactured, integrated column-wheel
chronograph movement that pays tribute to the original Heuer oscillating pinion
of 1887, one of the brand’s first patents and a major benchmark in modern
watchmaking; and the Heuer Carrera Mikrograph 1/100th Second Chronograph, the
first ever column wheel integrated mechanical chronograph with 1/100th of a
second display by a central hand, which pays tribute to the legendary Heuer
Mikrograph stopwatch of 1916.

The TAG HEUER CARRERA 1887 CHRONOGRAPH has been named the 2010 Swiss Watch of
the Year in the Grand Prix de l’Horlogerie de Geneve’s prestigious “La Petite
Aiguille” (“Small Hand”) category.

TAG Heuer’s “150 Years of Mastering Speed” celebrations in 2011 commemorate the
brand’s unrivalled heritage in motor sports, which include such historic
contributions as the 1911 patent for ‘Time of Trip’, the world’s first dashboard
chronograph. As part of the celebrations, a unique exhibition showcasing TAG
Heuer’s greatest racing partners and motorsport-inspired timepieces will tour
major cities and racing capitals. Four-time F1 World Champion Alain Prost, a
friend of the brand since the 1980s, is the “Mastering Speed” Special
Ambassador.

SOURCE TAG Heuer