Finish Line Jumps into National Donation Drive for Samaritan’s Feet with $10,000 Donation

Finish Line Jumps into National Donation Drive for Samaritan’s Feet with
$10,000 Donation

Customers May Contribute at Finish Line Stores or Finishline.com through
April 5

PR Newswire — January 18, 2010

INDIANAPOLIS, Jan. 18 /PRNewswire-FirstCall/ — The Finish Line, Inc., one of
the nation’s leading athletic footwear and apparel retailers, today announced a
new association with Samaritan’s Feet, a not-for-profit organization that
provides shoes for impoverished children around the world. To tip-off the launch
of Samaritan’s Feet national movement, known as “Barefoot for Bare Feet,” Finish
Line has donated $10,000 to the organization and will rally its customers to
donate as well.

Customers are encouraged to lend their support to Samaritan’s Feet by making a
donation at any Finish Line store or by visiting
www.finishline.com/soledestinationsf. A $5 donation will buy a pair of
Samaritan’s Feet shoes for someone in need. Finish Line started collecting
customer contributions for the organization January 7, 2010 and has already
collected more than $100,000, a figure the company expects will continue to grow
as fundraising continues throughout the college basketball season, which
culminates at the 2010 Men’s Final Four in Indianapolis on April 5, 2010.

The “Barefoot for Bare Feet” movement, popularized by IUPUI (Indiana University
Purdue University Indianapolis) Basketball Coach Ron Hunter, is being embraced
by thousands of college basketball coaches from across the country. During the
season, coaches will be encouraged to coach their games barefoot to raise
awareness and funds for the 300 million children that go without shoes each day.

Finish Line, in partnership with its customers, also launched the Sole
Destination program last year to collect and distribute shoes to those in need.
As Kevin Flynn, Finish Line senior vice president of marketing explains, “The
generosity of our customers is tremendous. Since we initiated our Sole
Destination program last year, customers from across the country have helped us
collect and distribute thousands of shoes. The partnership with Samaritan’s Feet
and the Barefoot for Bare Feet campaign is a natural extension of this effort
and our endeavors to give back to the community — here at home and around the
world.”

About Finish Line

The Finish Line, Inc. is a premium athletic footwear store and one of the
nation’s largest mall-based specialty retailers, offering a large selection of
performance and everyday sport footwear, apparel and accessories for men, women
and kids. The Finish Line, Inc. is publicly traded on the NASDAQ Global Select
Market under the symbol FINL. The company operates 679 Finish Line stores in 47
states and offers online shopping at www.finishline.com.

About Samaritan’s Feet

Samaritan’s Feet, based in Charlotte, NC, is a humanitarian, non-profit relief
organization dedicated to taking a life-changing message of hope and equipping
the feet of impoverished children in the United States and around the world with
shoes. Our focus is on children from United States, Africa, South America and
the Caribbean.

Media Contact:
Patrick Dolan, 317.613.6827
pdolan@finishline.com

SOURCE The Finish Line, Inc.