LIDS Inks Agreement With The Ohio State University

INDIANAPOLIS, March 25, 2014 /PRNewswire/ — Indianapolis-based LIDS Sports
Group has reached an agreement to acquire the rights to become the official
retail partner of Ohio State University Athletics. Included in this licensing
agreement are the exclusive rights to operate the official e-commerce shop
(shop.ohiostatebuckeyes.com), on-campus retail locations, arena/stadium retail
locations and all game-day concessions. The agreement also allows LIDS Sports
Group’s four Buckeye Corner locations to become official stores of The Ohio
State Buckeyes.

This partnership will provide the widest assortment of officially licensed Ohio
State University merchandise through all its channels and will cater to Buckeye
fans around Columbus and across the country. The Buckeye Corner Club loyalty
program will be honored at all locations and online as well.

“Ohio State University Athletics was looking for a true omni-channel partner
that could service Buckeye fans online, in-store and at games and events,” said
Ken Kocher, LIDS Sports Group President. “We are excited to expand our presence
in Columbus and share our retail expertise with one of the nation’s leading
collegiate brands.”

Ohio State Athletic Director Gene Smith said, “Ohio State is excited to announce
this innovative 10-year partnership with LIDS. This will offer an opportunity
for our fans to share in the University experience, both virtually and in a
retail presence, to licensed apparel with a name they know.”

ABOUT LIDS SPORTS GROUP
The LIDS Sports Group, operating within Hat World, Inc., is comprised of the
LIDS retail headwear stores, the LIDS Locker Room specialty fan retail chain,
the LIDS Clubhouse retail stores, the LIDS Team Sports wholesale team sports
business, and the Internet businesses www.lids.com, www.lidslockerroom.com,
www.lidsclubhouse.com, www.lidsteamsports.com and www.lids.ca. Operating out of
Indianapolis, Indiana, the retail businesses make up more than 1,000 mall-based,
airport, street level and factory outlet locations nationwide, and in Canada and
Puerto Rico. LIDS retail stores offer officially licensed and branded headwear
of collegiate teams, major professional sports teams, as well as other specialty
fashion categories in the latest styles and colors. LIDS Locker Room is a
mall-based retailer of sports headwear, apparel, accessories, and novelties
which also operates under the Sports Fan-Attic and Sports Avenue retail
concepts. Most LIDS and LIDS Locker Room stores also offer custom embroidery
capability. LIDS Clubhouse operates team-specific professional sports and
university athletics retail stores and e-commerce sites. LIDS Team Sports is a
full-service team uniform and apparel dealer, custom screen printer, embroidery
and sporting goods distributor. Hat World, Inc. is a subsidiary of Genesco Inc.

SOURCE LIDS Sports Group

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