Centerplate Introduces Series of Experience Enhancements for Lucas Oil Raceway at Indianapolis

INDIANAPOLIS, May 26, 2011 /PRNewswire/ — Centerplate, the largest hospitality
partner to North America’s premier sports stadiums, convention centers and
entertainment venues, announced a series of new menu concepts and fan promotions
for the Lucas Oil Raceway at Indianapolis 2011 Season.

The concepts launch Saturday during the course of the Night Before the 500 when
Lucas Oil Raceway at Indianapolis plays host to three of the most prestigious
open wheel series in the country, the USAC Midgets, Star Mazda Championship
Series presented by Goodyear, and the Cooper Tires Presents the USF2000 National
Championship Series.

“We are very excited about our new menu this year,” said Lisa Carr,
Centerplate’s Director of Operations at Lucas Oil Raceway at Indianapolis. “We
have added several new menu items and have re-imagined a few of the traditional
favorites to make the overall experience for our loyal fans better than ever.”

“We are excited that our fans will have more options to take advantage of during
the course of our events,” said Wes Collier, General Manager of Lucas Oil
Raceway at Indianapolis. “Also being able to offer fans signature food options
during the course of the year will enhance the fan experience at Lucas Oil
Raceway at Indianapolis.”

Menu Highlights

Fans will have several new menu items to enjoy this season including:

Pulled Pork Sandwich -Smoked pulled pork with a zesty barbeque sauce topped with
fried onion straws on a pretzel bun.

Chicken Quesadilla -Shredded chicken with spicy seasoning and shredded cheese
grilled between two flour tortillas served with fresh tortilla chips, salsa, and
nacho cheese.

Wings Around the World -Hand shaken and prepared to order with an extensive
assortment of sauces, including Traditional Buffalo, Barbeque and Sweet Red
Chili and served with a side of fresh kettle potato chips.

Bosco Sticks -Pastry crust filled with cilantro, seasoned beef, and queso
(cheese) sauce and served with Tortilla chips and Salsa.

Churro Stick -12″ Crispy pastry stick topped with cinnamon and sugar.

Mini Cookies -Mini crispy chocolate chip cookies served warm.

Fan Appreciation and Special Promotions

Centerplate will be offering fan appreciation promotions like a bottomless soda
special that provide for free refills. Centerplate is pleased to offer other fan
promotions that include great money saving offers during the course of the
season at the quick-serve food stands across the facility. During the month of
May, Centerplate is offering weekly rotating promotions for fans, listed at
http://www.lucasoilraceway.com under Specials.

Guest Services Enhancements

To complement its culinary additions, the company has also initiated a series of
enhancements to its service training and experience assurance initiatives.
Centerplate’s training program, which has been completely revamped and
re-launched for this season as Centerplate University, is based on a series of
training sessions that reinforces the principles and behaviors of gracious guest
service for a better fan experience.

About Centerplate:
Centerplate crafts and delivers “Craveable Experiences. Raveable Results.” in
250 prominent sports, entertainment and convention venues across North America.
Centerplate has provided services to 12 Super Bowls, 20 World Series, the South
Beach Wine and Food Festival, Art Basel Miami Beach, 15 official U.S.
Presidential Inaugural Balls and the largest plated dinner in history at the
Alpha Kappa Alpha Centennial Celebration. Visit the company online at
www.centerplate.com.

SOURCE Centerplate