Bud Light Fan Camp Makes Stop in Indianapolis to Provide Colts Fans a Taste of the NFL

INDIANAPOLIS, Nov. 15, 2011 /PRNewswire/ — Bud Light is bringing Colts fans a
taste of NFL training camp when the Bud Light Fan Camp mobile experience arrives
in Indianapolis on Sunday, November 20.

Bud Light Fan Camp will be held at the Indianapolis Colts Practice Field (7001
W. 56th St.) from 10 a.m. to 1 p.m. on Sunday, where teams of four (4) will be
challenged to compete against each other in a variety of traditional and
non-traditional NFL skills tests, each with a Bud Light twist. Fan Camp events
include:

— Quick Kick: Kick footballs through inflatable uprights.
— Precision Pass: Try to hit passing targets.
— EA SPORTS Gaming Zone: Two four-person teams battle in an EA SPORTS
Madden NFL 12 competition.
— Flag Frenzy: Try to gain the most points in a game of four-on-four flag
football.
— Cannon Catch: Catch line drives and loft passes.
— Blue Route Relay: It’s a race against the clock to see which team will
finish this football themed obstacle course first.

Teams are required to have two (2) male and two (2) female participants, and all
members must be 21 years of age and older. Teams will have the opportunity to
earn points during each Fan Camp event, and the top teams will advance to the
finals from 1 p.m. to 4 p.m. on Sunday to compete for the city championship. The
winning team will receive a trip to the 2012 Pro Bowl in Honolulu, Hawaii, and
the opportunity to represent Indianapolis at the Bud Light Fan Camp Finals at
Aloha Stadium the day after the Pro Bowl.

“NFL fans have such a passion for their hometown team, and Bud Light Fan Camp is
an opportunity to bring them a once-in-a-lifetime experience in a way only Bud
Light can,” said Mike Sundet, senior director, Bud Light. “Fan Camp is our spin
on training camp – we’ve kept the competition and football skill challenges, but
combined it with the social spirit of Bud Light.”

Fans can register for Fan Camp in advance of the event at Bud Light’s Facebook
page (www.facebook.com/budlight) or on-site at the Indianapolis Colts practice
field at 10 a.m. on November 20.

For more information on Bud Light Fan Camp, including images, visit
media.budlightfancamp.com.

About Anheuser-Busch

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a
48.3 percent share of U.S. beer sales to retailers. The company brews the
world’s largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns
a 50 percent share in Grupo Modelo, Mexico’s leading brewer. Anheuser-Busch is a
major manufacturer of aluminum cans and has been a leading aluminum recycler for
more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch
InBev, the leading global brewer, and continues to operate under the
Anheuser-Busch name and logo. For more information, visit
www.anheuser-busch.com.

EA, EA SPORTS and the EA SPORTS logo are trademarks of Electronic Arts Inc.

*No purchase necessary. Must be a U.S. resident (except CA) 21+. Contest ends
1/30/12. See Official Rules for complete details. Void where prohibited.

For more information, contact:
Matt Holm, 317-781-5800
MattHolm@zinkdistributing.com

SOURCE Anheuser-Busch