Famous Cats Team Up With Feline Enthusiasts in Online GiveLitter Charity Event

MUSCATINE, Iowa, March 25, 2014 /PRNewswire/ — World’s Best Cat Litter(TM) has
partnered with four famous cats to launch the largest round of the GiveLitter
(TM) charity yet, allowing online cat lovers to donate up to 50,000 pounds of
litter to shelter cats in need.

Famous cats Lil BUB, Hamilton the Hipster Cat, Murdock the Marvelous and Nala
Cat, who were all adopted from shelters before capturing the hearts of millions
online, have teamed up to help raise litter donations for their favorite
shelters.

This exciting new round of GiveLitter(TM) launches today and unlimited voting
will run until March 26th. Cat enthusiasts can visit
www.worldsbestcatlitter.com/givelitter to cast a vote for a cat and the shelter
they support. Voting is free and open to anyone. The cat that receives the most
votes will be awarded 20,000 pounds of World’s Best Cat Litter(TM) to donate to
their shelter partner. The cats with the second, third and fourth highest vote
totals will receive 15,000 pounds, 10,000 pounds and 5,000 pounds of litter,
respectively, to donate.

— Lil BUB is donating litter to the Bloomington Animal Shelter and
Ouabache Valley Felines and Friends, Inc., both in Indiana.
— Hamilton the Hipster Cat is donating litter to the Humane Society
Silicon Valley in Milpitas, CA.
— Murdock the Marvelous is donating litter to the Sonoma Humane Society in
Santa Rosa, CA.
— Nala Cat is donating litter to the Kitten Rescue animal shelter in Los
Angeles, CA.
Today’s GiveLitter(TM) launch marks the first time World’s Best Cat Litter(TM)
has partnered with famous cats to broaden the reach and influence of this unique
cat charity.

This round of GiveLitter(TM) also complements World’s Best Cat Litter’s exciting
national #IMACRAZYCATLADY campaign, a year-long effort kicked off in January to
challenge the “crazy cat lady” stereotype by celebrating cat owner pride and
showing how diverse cat lovers really are.

“Lil BUB, Hamilton the Hipster Cat, Murdock the Marvelous, Nala Cat and their
owners really embody the spirit of this campaign,” said Jean Broders, Brand
Manager of World’s Best Cat Litter(TM). “We are thrilled to partner with them
for our GiveLitter(TM) event to draw even more attention to the importance of
supporting shelter cats.”

The #IMACRAZYCATLADY campaign also uses www.GetAwayFromClay.com to educate
today’s cat owners about the reasons to “get away” from clay cat litters and
move toward a simple, sustainable and safe litter box solution.

Since it began in 2010, the GiveLitter(TM) charity has empowered cat lovers to
donate 296,651 pounds of free litter to deserving shelters across the country.

About GiveLitter(TM): World’s Best Cat Litter(TM) was founded on more than sound
science. It was founded on a love for cats–indeed all pets–a respect for
communities and a responsibility to the planet. That is why it is committed to
giving to programs that further and enhance human-pet relationships, community
viability and earth-friendly sustainable practices. GiveLitter(TM) maximizes
potential donations by using the web and social media to increase reach and make
giving easy. Visit www.worldsbestcatlitter.com/givelitter

About World’s Best Cat Litter(TM):
World’s Best Cat Litter(TM) is a family of clumping cat litters that offer
concentrated power for a cleaner litter box. Our patented process harnesses the
power of naturally absorbent ingredients to create formulas that guarantee
outstanding odor control, quick clumping and easy scooping. It’s the pet, people
and planet friendly litter that truly works. Offered in a variety of clumping
formulas and sizes, the litter is available in PetSmart® and Petco®, most
Target® stores, select Wal-Mart locations and other leading pet and grocery
stores nationwide. World’s Best Cat Litter(TM) is produced by Kent Pet Group,
Inc., headquartered in Muscatine, Iowa. Visit www.worldsbestcatlitter.com.

SOURCE World’s Best Cat Litter

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