Heraeus’ Venus White Ultra Pre-Filled Disposable Trays Called “Dentist’s Secret Weapon” for Reclaiming Whitening Revenues

SOUTH BEND, Ind., Dec. 7, 2011 /PRNewswire/ — Heraeus Kulzer, LLC, the
worldwide leader in dental esthetics, today cited the ability of its Venus White
Ultra Pre-Filled Disposable Whitening Trays to help dental practices reclaim
whitening revenues that have been diverted to over-the-counter whitening
products.

(Photo: http://photos.prnewswire.com/prnh/20111207/DE19153 )

“A recent survey by the AACD indicates that approximately 22% of patients use
over-the-counter whitening products,” said Amy Holmes, Heraeus Product Manager
for Venus White. “We believe that a significant portion of these revenues can be
recaptured by dental practices, and that our Venus White Ultra product can make
this possible while maximizing practice profit and productivity.” According to
Ms. Holmes, this will also benefit the patient. “There’s no doubt,” she said,
“that whitening systems administered and monitored by dental professionals offer
a more consistently successful whitening experience.”

Venus White Ultra Pre-Filled Disposable Whitening Trays are part of Venus
White’s three-level whitening system, the only such system available to US
dental practices through dental distributors. The other two levels in the system
are the Venus White Pro line for use with custom whitening trays, and the Venus
White Max in-office whitening line.

Venus White Ultra represents a smart and convenient entry-level whitening option
that provides unique business opportunities and opens doors to more advanced
Venus White Pro and Venus White Max options. It can also be the perfect
accompaniment to Venus White Max as the follow-up home system to sustain the
results achieved with in-office whitening.

Venus White Ultra involves a once-a-day treatment for up to seven days, and
results in visibly whiter teeth in just three days. Each disposable tray is
pre-filled with mint-flavored, 11.2% hydrogen peroxide gel. Both the upper and
lower trays, which are sized differently, are ultra-thin and designed to mold
securely around each tooth for maximum comfort. They also maximize patient and
staff convenience, as no multiple visits and little or no chair time are
required.

In addition to enjoying exceptional results and convenience, Venus White
practices are also supported by outstanding patient marketing programs. In
addition to patient brochures, posters and event cards, the company offers an
innovative “Print-on-Demand” service on its website that allows practices to
customize and print marketing materials featuring the practice’s information.
The practice can also access free downloads for use on its own website and in
its customer communications. Yet another service offered by Heraeus is its
Heraeus Dental 360 e-newsletter, which offers customers marketing tips and other
“news you can use.”

About Heraeus

Heraeus, the precious metals and technology group headquartered in Hanau,
Germany, is a global, private company with 160 years of tradition. Our fields of
competence include precious metals, materials, and technologies, sensors,
biomaterials, and medical products, as well as dental products, quartz glass,
and specialty light sources. With product revenues of EUR 4.1 billion and
precious metal trading revenues of EUR 17.9 billion, as well as more than 12,900
employees in over 120 subsidiaries worldwide, Heraeus holds a leading position
in its global markets.

SOURCE Heraeus Kulzer, LLC