Top Employers Announce a Transformation in Online Recruiting

INDIANAPOLIS, Jan. 18, 2011 /PRNewswire-USNewswire/ — Over 500 leading U.S.
employers, including some of the largest companies in the world, are joining
forces to transform how people use the Internet to quickly and efficiently
locate valid employment opportunities.

The catalyst is the unique dot-jobs (.JOBS) Top Level Domain (TLD). The new
platform, called the .JOBS Universe (www.universe.jobs), is a stunning
transformation comprised of tens of thousands of geographic, industry, and
occupational web sites ending in the intuitive .JOBS suffix. Examples of web
sites in the .JOBS Universe include www.boston.jobs, www.atlanta.jobs,
www.insurance.jobs, www.technology.jobs and www.usa.jobs.

Leading employers have rallied around the ambitious plan that allows all
companies, regardless of size or industry, to list jobs free of charge,
automatically upload new listings on a daily basis, and intelligently distribute
job listings to relevant web sites. For example, an IBM listing for an
engineering job in New York will be distributed to multiple relevant websites,
such as www.newyork.jobs and www.engineering.jobs.

The .JOBS Universe is led by Bill Warren, Executive Director of DirectEmployers
Association, a former President of the Monster.com job board who is widely
regarded as the founder of online recruiting. Approximately forty thousand of
the .JOBS domains, including 126 international locations, will be functioning in
January with tens of thousands more planned by the end of the year.

Mr. Warren states, “The very largest of employers in the world have pooled their
resources to build this recruitment vertical. They want greater efficiencies
from the Internet and are taking matters into their own hands to invest in the
outcome. With the recent advances in cloud computing, the scalability of the
JOBS Universe is off the charts. The potential for cost savings is natural,
real and sustainable as well as available free of charge to every employer
worldwide regardless of industry or size.”

Benefits job seekers will find include intuitive web site entry points, verified
job listings and the ability to connect directly with employers. “I’m excited
about the .JOBS Universe because it’s going to revolutionize the way someone
will look for a job. Right now the process is very difficult. It takes so much
time and there’s so much duplication of effort. With .JOBS, candidates will be
able to go to one, intuitive location and know that the opportunities listed are
straight from employers,” says Randy Goldberg, Vice President Recruiting, Hyatt
North America Operations.

Job listings in the .JOBS Universe are fully integrated with social media such
as Facebook, LinkedIn, Twitter, YouTube and others. Job seekers can build their
own profile and identify which of their friends or connections are working at a
particular company of interest. They can also find and follow companies and
recruiters on the various social networks and share job listings with their
friends on social news sites. The .JOBS Universe platform has also been
optimized for easy access on mobile browsers. Its “open source” approach allows
industry vendors to develop apps that will result in even greater efficiencies
in the future.

Mr. Warren adds, “Building out the .JOBS TLD, owned and managed by employers
through a non-profit association, is revolutionary for the Internet and a
gigantic step for both employers and job seekers. It provides employers low-cost
advertising and branding opportunities while reducing recruiting costs. It also
provides job seekers a direct connection to employers and a trusted, reliable
source on the Internet to locate employment opportunities.”

The .JOBS Universe is the result of a proposal made by DirectEmployers
Association to Employ Media LLC, the licensed operator of the .JOBS TLD.

About DirectEmployers Association

DirectEmployers Association, Inc. is a 501(c)(6) nonprofit, 550-member employer
association.

As provided in its corporate bylaws, the business and affairs of the Association
are managed by a board of directors consisting of member company
representatives. Daily operations are managed by an executive director and
operations staff at the direction of the president and board of directors. Its
mission is to provide employers an employment network that is cost-effective,
improves labor market efficiency and reaches an ethnically diverse national and
international workforce.

SOURCE DirectEmployers Association