Teens Compete on YouTube to Give Finish Line Best Business Ideas

INDIANAPOLIS, Aug. 27 /PRNewswire-FirstCall/ — Staying in touch with your
customer base is essential for success in retail. Finish Line (Nasdaq: FINL), a
leading national retailer of athletic shoes, apparel and accessories, takes this
concept one step further by actively seeking business ideas from teens on
YouTube and incorporating their advice into the company’s strategic plans.

For the second consecutive year, Finish Line is teaming with DECA, an
organization that prepares emerging leaders and entrepreneurs in marketing,
finance, hospitality and management, to sponsor a competition among high school
students from all over the nation for the best business ideas. As part of the
Finish Line DECA Challenge, teams get access to conduct market research in
Finish Line stores and at www.finishline.com. They then develop strategies to
enhance the retailer’s business and share their ideas by posting 10-minute
videos on YouTube. DECA students register for the Challenge by visiting
www.deca.org. The deadline to submit videos is Friday, December 10.

Based on the YouTube videos, a Finish Line leadership panel selects three teams
as Challenge finalists. Finalists are flown to Finish Line corporate
headquarters in Indianapolis to personally present their findings to the
company’s top executives. The winning team will demonstrate innovation and
strong presentation skills. Students from the winning team will be rewarded with
an all-expense-paid trip to the DECA International Career Development Conference
in Orlando, Florida, courtesy of Finish Line.

“High school students are some of our most important customers and their
business ideas matter to us,” said Finish Line Executive Vice President, Store
Operations Mike Marchetti, who is also a member of the DECA board of directors.
“New ideas from young people keep Finish Line fresh. In the process, the
students learn what the real world of retail is all about and we have the
opportunity to benefit from their best thinking,” he added.

About Finish Line

The Finish Line, Inc. is one of the nation’s largest specialty retailers,
offering a large selection of performance and everyday sport footwear, apparel
and accessories for men, women and kids. The Finish Line, Inc. is publicly
traded on the NASDAQ Global Select Market under the symbol FINL. The company
operates 668 Finish Line stores in 47 states and offers online shopping at
www.finishline.com.

About DECA

DECA is a 501-(C) (3) not-for-profit student organization that prepares emerging
leaders and entrepreneurs for careers in marketing, finance, hospitality and
management. With more than 200,000 members, DECA operates in all 50 United
States, the District of Columbia, Puerto Rico, Guam, the Virgin Islands, Canada,
Mexico and Germany. The United States Congress, the United States Department of
Education and the state, district and international departments of education
authorize DECA’s programs. For more information about DECA programs and the 2011
ICDC, please visit www.deca.org.

Contact:
Patrick Dolan
317-613-6827
pdolan@finishline.com

SOURCE Finish Line, Inc.