Steak ‘n Shake Announces ‘Kids Eat Free All Day Every Day’ Offer

PR Newswire — February 1, 2017

INDIANAPOLIS, Feb. 1, 2017 /PRNewswire/ — Steak ‘n Shake, home of the Original
Steakburger and the restaurant industry’s longest established brand in the
premium burger and milkshake segment, is giving its customers a little more to
love in advance of Valentine’s Day. Beginning today, Steak ‘n Shake will offer
kids ages 12 and younger the opportunity to enjoy their favorite Kids Plate for
FREE any time of the day, any day of the week with a qualifying purchase.

The ‘Kids Eat Free All Day Every Day’ promotion will be offered to dine-in
customers at more than 400 participating restaurants nationwide. For every $9
spent during the dine-in experience, one child in the party will receive their
Kids Plate for free. Kids Plates include all of the restaurant’s most popular
kid-friendly meals – all of which are served with a choice of fries or
applesauce. Kids Plate options include:

— Original Steakburger(TM)
— Mini Corn Dogs
— Macaroni & Cheese
— Steakburger(TM) Minis
— Hot Dog
— Grilled Cheese
— Chicken Fingers
Jim Flaniken, Sr. Vice President, Marketing commented: “Steak ‘n Shake has an
extremely strong value proposition that resonates with customers, especially
parents. We are pleased to transform our ‘Kids Eat Free All Weekend’ offer to a
new and improved offer of ‘Kids Eat Free All Day Every Day’, allowing us to
provide even more value to families every day of the week.”

In addition to the new ‘Kids Eat Free All Day Every Day’ offer, Steak ‘n Shake
will again freeze menu prices throughout 2017. This extends the menu price
freeze the restaurant company committed to for 2016. Menu prices will be frozen
in more than 400 participating restaurants across the country, including
everything from the Original Double Cheese Steakburger ‘n fries for $3.99 to the
Classic hand-dipped milkshakes for $2.99.

Mr. Flaniken added, “Throughout all of 2017, we have no intention of raising
menu prices. We operate Steak ‘n Shake on a simple principle: If we take care of
our customers, our customers will take care of us.”

Steak ‘n Shake also continues to provide value throughout the week for everyone,
including the 24 Meals Under $4 menu offering, Half Price Happy Hour on all
milkshakes and drinks served weekdays from 2-4, and $3.99 All You Can Eat
Pancakes during breakfast.

Steak ‘n Shake’s focus on quality – including using 100% beef without
preservatives or artificial ingredients, as well as fresh produce, always
hand-crafted to order – has created the benchmark for success in the better
burger category. Centered on a food culture designed to provide the highest
quality burgers, fries, and shakes, Steak ‘n Shake sources, slices, grinds, and
provides the freshest and choicest quality ingredients available for all its
menu options.

For additional information on Steak ‘n Shake, visit:

About Steak ‘n Shake Inc.

Steak ‘n Shake, a classic American brand, serves premium burgers and shakes in
more than 550 restaurants across the country and the world. Founded in 1934 in
Normal, Illinois, Steak ‘n Shake is the leader in the “better burger” segment of
the restaurant industry, serving hand-crafted, premium Steakburgers and
hand-dipped milkshakes. Steak ‘n Shake is the recipient of the Nation’s
Restaurant News Golden Chain Award. Zagat has recognized Steak ‘n Shake as
having the No. 1 Milkshake. Steak ‘n Shake Inc. is a wholly owned subsidiary of
Biglari Holdings Inc.

To view the original version on PR Newswire,

SOURCE Steak ‘n Shake

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