SPLENDA Brand Supports the American Heart Association’s Simple Cooking with Heart Initiative


PR Newswire — June 8, 2016

CARMEL, Ind., June 8, 2016 /PRNewswire/ — SPLENDA® Brand, makers of America’s
#1 low-calorie sweetener, is announcing that it will once again work with the
American Heart Association (AHA) to help support its Simple Cooking with Heart
(TM) initiative. SPLENDA® Brand and the AHA together will create and distribute
tools and resources to educate Americans on how to live healthier lives through
better nutrition choices, including ways to reduce added sugars.

Through the Simple Cooking with Heart(TM) program, SPLENDA® Brand and the AHA
will provide information and tips to help increase “cooking skill literacy” to
help Americans improve their diet quality. Educational resources will include
lower-sugar recipes to help consumers reduce their overall consumption of added
sugars, as well as information to help people better understand the safety and
benefits of low-calorie sweeteners.

“We are delighted to be working with the SPLENDA® Brand to educate and motivate
Americans to make smarter, healthier choices for a balanced lifestyle,” said
Alvin L. Royse, J.D., CPA, Chairman of the Board, American Heart Association.
“Our shared focus will help to make strides towards achieving our goal of
improving the cardiovascular health of all Americans by 20 percent, while
reducing deaths from cardiovascular diseases and stroke by 20 percent, by the
year 2020.”

As part of this initiative, and with summer quickly approaching, the SPLENDA®
Brand and the AHA encourage Americans to “Sip Smarter” by replacing sugary
drinks – like full-calorie soft drinks, energy/sports drinks and non-diet
sweetened “enhanced water” or sweet tea – with water and other low-calorie
beverages. Swapping in a low-calorie sweetener for sugar is an easy step to help
reduce added sugar intake.

Now it’s even easier to make sensible beverage choices with the introduction of
new SPLENDA ZERO(TM) Liquid Sweetener, which contains zero calories, zero sugar
and zero carbs. SPLENDA ZERO(TM) Liquid Sweetener is considered a “free food” in
a diabetes meal plan and comes in a convenient, no-spill bottle, so it’s the
perfect, no-calorie way to customize any drink – anytime and anywhere.

“The SPLENDA® Brand is committed to helping people meet the 2015 Dietary
Guidelines’ recommendation to reduce added sugar intake to less than 10 percent
of total daily calories,” said Maureen Conway, MBA, MA, RDN, FAND, Director of
Nutrition & Professional Affairs, Heartland Food Products Group, makers of
SPLENDA® Sweeteners. “Through our support of the American Heart Association’s
Simple Cooking with Heart(TM) initiative, and with products like new SPLENDA
ZERO(TM) Liquid Sweetener, we hope to encourage Americans to make smarter,
balanced decisions for a healthier lifestyle this summer and throughout the

For more tips on healthy eating, cooking and recipes, please visit
heart.org/simplecooking. For more information about SPLENDA® Sweetener Products,
visit www.splenda.com.

About SPLENDA® Sweetener Products
Sucralose, the sweetening ingredient in SPLENDA® Sweetener Products, has been
used safely by millions of people around the world for more than 20 years,
supported by research data from more than 100 studies. Both the American
Diabetes Association (ADA) and the Academy of Nutrition and Dietetics (AND)
support the use of low-calorie sweeteners such as sucralose as a useful tool in
weight management and diabetes. For more information about sucralose or the
SPLENDA® Brand, visit Splendaliving.com. You can also follow the SPLENDA® Brand
on Tumblr, Facebook, Instagram, Twitter, and Pinterest.

About the American Heart Association
The American Heart Association is devoted to saving people from heart disease
and stroke – the two leading causes of death in the world. We team with millions
of volunteers to fund innovative research, fight for stronger public health
policies, and provide lifesaving tools and information to prevent and treat
these diseases. The Dallas-based association is the nation’s oldest and largest
voluntary organization dedicated to fighting heart disease and stroke. To learn
more or to get involved, call 1-800-AHA-USA1, visit heart.org or call any of our
offices around the country. Follow us on Facebook and Twitter.

Links to third-party websites are provided solely for convenience. Heartland
Food Products Group is not responsible for the content of such websites, and
users are solely responsible for compliance with any terms of use thereon.

Media Contact:
Meghan Pero


Photo – http://photos.prnewswire.com/prnh/20160608/377064-INFO
Logo – http://photos.prnewswire.com/prnh/20160608/377063LOGO

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