Software Development Firm’s New Intellectual Property Group, Blue Horseshoe IP Creates Solutions to Help Customers Optimize Supply Chain

CARMEL, Ind., March 8, 2011 /PRNewswire/ — Blue Horseshoe, a
Carmel-headquartered software development and solutions firm has been providing
expert consulting and packaged software solutions to Fortune 500 and mid-market
businesses throughout the world since 1983. Now the company is expanding its
scope and using its extensive supply chain experience to develop supply chain
solutions for mid-market businesses through its newest division, Blue Horseshoe
Intellectual Property (BHIP).

Led by John Foster, executive vice president, products, the BHIP group is
focused on meeting customer demands for extended supply chain management
capabilities and recently launched several new products specifically designed to
expand base functionality of Microsoft’s Dynamics AX. Dynamics AX is a leading
enterprise resource planning software that focuses on manufacturing, e-business,
wholesale, and services for midsize and larger companies. By embedding
industry-specific functionality directly into the business layer of Dynamics
AX’s architecture, the solutions developed by BHIP offer identical performance,
processing and file structure as Dynamics AX. No synchronization, batching or
reconciliation of data is required, and the products are certified for every
release version of Dynamics AX.

BHIP products currently include:

# Warehousing for AX (WAX), a module solution that embeds advanced supply chain
capabilities into the Microsoft Dynamics AX ERP System to significantly extend
warehousing functionality without using a separate Warehouse Management System
(WMS);

# Transportation for AX (TRAX), a module solution that further extends the
functionality of Dynamics AX by seamlessly providing advanced transportation
planning and execution capabilities, such as carrier selection, routing,
scheduling, contract management, status updates and freight reconciliation;

# Business Intelligence as a Service (BIAS), a stand-alone environment that
integrates seamlessly into a company’s existing Enterprise Systems, Warehouse
Management System (WMS) or Transportation Management Systems (TMS) to provide
real-time data for fulfillment invoicing, freight reconciliation and carrier
performance;

# Vendor Portal, a supplier management solution that integrates a company’s
suppliers directly into the company’s system allowing the company to manage
and measure its vendors’ performance, and streamlining the entire order to
payment process.

“There are many companies currently using multiple systems to manage their
supply chains,” according to Foster. “Developing solutions that enhance and
extend performance of a system like Dynamics AX streamlines the entire supply
chain process, creates tremendous efficiency and can ultimately be more cost
effective for customers.”

Foster adds, “As the need increases for companies to operate faster, we see
significant potential to use our expertise to develop new software solutions
that extend the functionality of existing systems across many difference types
of industries.”

Foster holds a Bachelor of Science degree in computer engineering from Michigan
State University, and has nearly twenty years of experience designing,
developing and deploying world-class solutions in supply chain information
technology. He is one of Blue Horseshoe’s original six founding partners and has
been instrumental in guiding the firm in its development of supply chain
solutions.

About Blue Horseshoe Solutions Inc.

Blue Horseshoe is a privately held solutions services firm backed by two decades
of unique business, engineering, and supply chain experience. Blue Horseshoe
provides expert Management and Strategic Consulting, System Implementation and
Integration, and Distribution Design and Implementation Services.

Based in North America, Blue Horseshoe assesses business needs and applies
world-class business applications to improve profitability and increase
efficiency. For more about Blue Horseshoe, visit www.bhsolutions.com.

Other product or service names mentioned herein are the trademarks of their
respective owners.

For more information about Blue Horseshoe Solutions:

Visit www.bhsolutions.com

For more information about all Microsoft Dynamics products:

Visit http://www.microsoft.com/dynamics/intro/default.mspx

SOURCE Blue Horseshoe