Scion Enthusiasts Sought for Upcoming Event in Indianapolis

PR Newswire — June 28, 2010

INDIANAPOLIS, June 28 /PRNewswire-FirstCall/ — Scion, the youth brand of
Toyota, is bringing its annual Scion Exposed(TM) program to Indianapolis’
O’Reilly Raceway Park on Saturday, July 17. The one-day ownership celebration
will involve racing, drifting demonstrations, awards and a variety of Scion
giveaways.

Entering its sixth year, Scion Exposed(TM) provides Scion owners a unique
opportunity to gather and meet other passionate owners, while enjoying an
assortment of great food and entertainment – compliments of Scion. This year’s
event is primarily aimed at owners residing in Indiana, Illinois, Wisconsin,
Michigan, Ohio, Kentucky, and Tennessee.

The event schedule for the July 17 program, includes:

8 a.m. – Noon – Event Registration
9 a.m. – Noon, Owner Drag Racing
10 a.m. – 11 a.m. – Drift Experience with Racing Phenom Ken Gushi
Noon — 1 p.m.. – Lunch, compliments of Scion
Noon – 2 p.m. – Car Show and Competition
1 p.m. – Dusk – VP Fuels E.T. Bracket Racing
2:30 p.m. – 4 p.m. – Oval Laps for Owners
4 p.m. – 5:30 p.m. – Autocross for Owners
6 p.m. – Car Show Awards Presentation

“We feel this could be our highest-attended Scion Exposed event ever,” said
Julie Hoermle, the Cincinnati Region Scion Manager. “We have more than 900 total
participants registered already and we expect hundreds more to sign up in the
coming weeks. Indianapolis will undoubtedly be at the center of the ‘Scion
Nation,’ come July 17.”

All Scion owners are welcome to participate free of charge in Scion Exposed(TM)
as long as they arrive in their Scion vehicles. The product lineup includes the
xB, xD, tC and the retired xA. All interested owners must register at
www.goexposed.com by Wednesday, July 7. There is a maximum of three guests
permitted for each registered owner.

O’Reilly Raceway Park is located at 10267 E. U.S. Highway, Indianapolis. For
more information, visit www.oreillyracewaypark.com.

About Scion

Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new
generation of youthful buyers in mind. Scion’s mission is to provide distinctive
products, the opportunity to personalize, and an innovative, consumer-driven
process at the dealership. The Scion brand features three ground-breaking models
with a wide array of standard features: the xD urban subcompact five-door, the
iconic xB urban utility vehicle, and the tC sports coupe. The brand often
applies new practices in all aspects of its business and pushes the creativity
envelope with non-traditional advertising and marketing to engage young
consumers. Scion also supports originality through its programs in the artistic
community. For more information, visit www.scion.com.

SOURCE Toyota Motor Sales, USA, Inc.