PwC Predicts Indianapolis’ Surrounding Regions Will Help Drive Spending Generated by Super Bowl XLVI

NEW YORK, Jan. 27, 2012 /PRNewswire/ — According to PwC US, the Indianapolis
area is expected to experience a substantial number of visitors and significant
related spending for Super Bowl XLVI. Spending by the National Football League
(NFL), businesses, visitors, and media on area lodging, transportation, meals,
entertainment, business services, and other hospitality and tourism activities
is expected to total approximately $150 million. This estimate is based on a
proprietary analysis that considers characteristics unique to this year’s event
including the participating teams, host community attributes, national economic
conditions, corporate and other ancillary activities, and other factors.

This year’s event is estimated to generate a level of spending comparable to
recent Super Bowls in destinations such as Tampa in 2009 and South Florida in
2010, as the following “direct visitor spending” chart illustrates:

“To successfully host the Super Bowl, a destination must not only be capable of
providing quality venues, hotels, restaurants, transportation, and
entertainment, but must also be willing to invest in security, special events,
recruitment and volunteer training as well as clean-up and sanitation.
Indianapolis has a history of strong commitment by its leaders to create and
sustain a tourism industry based largely on major sporting events and
conventions,” said Robert Canton, director, sports and tourism sector, PwC US.

Hosting the Super Bowl in Indianapolis presents an opportunity for the
surrounding region to experience the game’s related events and generate a
notable level of economic impact on the host community. The city is located
within driving distance of many major markets, enabling event organizers to
extend their reach and increase visitor levels to activities such as the NFL
Experience and Super Bowl Village.

“With a newly renovated convention center, a concentration of quality hotels
downtown, and a great history of hosting events like the Indy 500 and several
NCAA Men’s Division I Basketball Championship Final Four games, Indianapolis has
shown it is an ideal location to host major sporting events,” noted Canton.

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SOURCE PwC