EXTENSION, INC. to Launch Apple iPhone Application for Use in Clinical Workflows

FORT WAYNE, Ind., Nov. 8, 2010 /PRNewswire/ — EXTENSION, INC. announced today
that in addition to its Cisco IP device integration, it will make available for
general release to the healthcare community the EXTENSION for Apple iPhone
application. EXTENSION’s existing offerings use Cisco IP devices and smartphones
as end points to deliver critical alerts and notifications. With this
enhancement the smartphone devices will not only serve as communication end
points but will further help to bridge the communication gap between physicians
and nurses. Alerts and notifications received on the Apple iPhone via
EXTENSION’s healthcare-centric software allow for an automated and interactive
exchange among clinicians.

The addition of the Apple iPhone application to the EXTENSION® Solution Suite
(ESS) is consistent with EXTENSION’s mission to ‘evolve healthcare with
context-aware interactive communication’. “With the release of the EXTENSION
Apple iPhone app, we’re helping satisfy a need in the healthcare community which
is to provide not only nurses but physicians with technologies that will keep
them abreast of what’s happening with their patients,” says Todd Plesko, CEO of
EXTENSION. The EXTENSION iPhone application provides features such as critical
lab report notifications, automated physician and nurse exchanges, report
availability including pathology, cardiology, radiology, and more.

EXTENSION’s iPhone application is currently in trial at Stanford University
Hospital in Palo Alto, CA. According to Bill Collins, Project Manager – Patient
Care Systems Planning, of Stanford University Hospital, “Stanford is continually
recognized as a pioneer in medical advances and has earned the title as one of
‘America’s Best Hospitals’ by U.S. News and World Report. Our
progressive-thinking leadership is focused on continuous improvement in patient
care. With EXTENSION we are exploring ways in which we can enhance workflows by
streamlining critical alerts and notifications to nurses via smartphone devices.
The collaboration between the EXTENSION Apple iPhone application and our
nurse-call system will allow our nursing staff to quickly respond to patient
needs, thus allowing us to further improve care coordination.”

The EXTENSION software solution – which tightly integrates with the Cisco
Unified Communication platform and smartphones – is an enterprise-class solution
delivered on a server. The server aggregates data from an organization’s
disparate clinical and business systems and presents data to Cisco IP devices
and smartphones allowing organizations to realize additional returns on the
investments made into their existing systems. According to Todd Plesko, “With
EXTENSION everything a hospital needs from a middleware solution is built into
one box, by one company. We do not require other middleware to facilitate
communication to the Cisco IP devices or smartphones nor do we require lots of
servers to operate. Everything is included on a single appliance making it quick
and easy to implement and less costly to support and maintain than alternative
solutions. Also, having everything in one box makes accountability easy for our
clients – it is one call to one company.”

EXTENSION anticipates that the iPhone application will be in production in a
number of healthcare organizations in the U.S. and will be available via the
Apple App store in the coming months.

About EXTENSION, INC.

EXTENSION, INC. is the developer of the patent-pending EXTENSION® Solution Suite
(ESS). The EXTENSION suite of software expands Cisco Unified Communications (UC)
and smart phones into clinical workflow tools automating notifications using all
modern messaging platforms, including Cisco’s award-winning IP Phones. EXTENSION
integrates any HL7- based application with Cisco Advanced UC, using
standards-based protocols. EXTENSION has earned the AHA’s exclusive endorsement
for its HealthID(TM) patient smart card solution and has recently earned the
‘Cisco Collaboration Partner of the Year for the US/Canada’. For more on
EXTENSION visit www.opentheredbox.com.

SOURCE EXTENSION, INC.