Paddington Brands Announces a Strategic Partnership with Alan AP Powell to Activate Beer, Spirits, Wine and Beverage Brands Across Multicultural, Entertainment and Sports-Related Channels

INDIANAPOLIS, Aug. 3, 2011 /PRNewswire/ — Paddington Brands announced today
that it has entered into a strategic partnership with AP & Associates, LLC to
activate their beer, spirits, wine and beverage brands across the important
multicultural, entertainment and sports related channels. Alan “AP” Powell is
one of the nation’s preeminent authorities on multi-cultural branding,
connecting people across industries, cultures and generations. Mr. Powell helps
develop, grow and convert brands into profit from activation, opening up new
segments, licensing, strategic partnerships and capital formation.

“I’ve known AP for several years and have always admired his business acumen and
acute insights into how brands connect with consumers,” said J. Smoke Wallin,
chairman and CEO of Paddington Brands. AP is a national leader at the critical
juncture of where brands intertwine with peoples culture, creating that special
magic that can turn a good business into an explosive one. Paddington is very
pleased to engage with AP with all our brands.”

“I love to watch Smoke work. He has assembled an amazing array of powerful young
brands that given the right kind of attention will ignite in the multicultural,
entertainment and sports worlds that I live,” said Alan “AP” Powell, chairman &
CEO of AP & Associates, LLC.

Mr. Powell immediately becomes a Managing Director for Paddington and will work
to engage the company’s brands in strategic opportunities. In addition, he will
work closely with Smoke and the team to develop new brands and joint ventures
across the entire beverage spectrum.

Paddington today owns and/or markets the following brands:
- 3 Amigos Tequila – newly available in 15 states and partnered with many of the
leading NASCAR venues around the U.S.
- Napa Smith Brewery & Winery – Napa Valley’s craft beer, now available in 28
states.
- Agoston Wines – Amazing wines from Spain, now in more than 4,000 Walgreens
across the U.S.
- Marisco Wines – The incredible New Zealand wines from Brent Marris now being
introduced into the U.S.
- Calatrasi – La Piazza Wines, Beautiful Italian wines from Mineo Family Winery
- Gemtree Wines – Award-winning family winery from McLaren Vale, Australia

About Paddington Brands

Paddington Brands (www.Paddingtonbrands.com) manages a portfolio of owned and
agency premier import and craft beers, artisanal spirits and fine wines.
Paddington’s team and partners have extensive experience in the global beverage
and consumer-packaged goods industries, while also maintaining ownership of the
Napa Smith Brewery & Winery and 3 Amigos Tequila. Paddington is headquartered in
the Indianapolis, Ind., metro area with offices in the United Kingdom and Napa,
Calif., and a sales team covering the U.S. market and select international
markets. Join us on Facebook
http://www.facebook.com/pages/Paddington-Brands/220043258012149 and Follow us on
Twitter @Paddingtonbrands.

About AP & Associates, LLC

AP & Associates, LLC fosters strategic alliances between brands, entertainment
and sports related companies through direct access to C-Suite Fortune 500
executives, top entertainment and sports talent for new and existing brands. We
specialize in breaking brands into new segments for Fortune 500, Startups,
Entertainment and Sports-related companies. AP & Associates, LLC assists
organizations in reaching targeted audiences and/or expanding consumer
footprints through alliances, acquisition or capital expansion. We have
cultivated synergies between the music, TV, film, sports and online
entertainment industries.

AP & Associates, LLC also develops branded entertainment and programs for
popular consumer brands. Using our roster of top-tier personalities and artists,
we build strategic relationships with advertisers, talent agencies, record
companies and film studios to create a strategic marketing combination of
cutting edge content and targeted media that showcases leading brands. Learn
more at http://www.apscottsdale.com.

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information, visit http://www.24-7pressrelease.com.

SOURCE Paddington Brands