Nearly One-in-Ten U.S. Adults Aren’t Aware That Deductions Can be Made on Their Tax Returns, Finds New Survey

WHITING, Ind., Feb. 29, 2012 /PRNewswire/ — It’s that time of year again. Nope,

not spring, but the time when W2s, 1099s and 1040s flood mailboxes and to-do
lists. With tax season in full swing, a new survey reveals that
some Americans may miss money-saving opportunities when filing their taxes.
Nearly one-in-ten (8 percent) U.S. adults said they aren’t aware that deductions
can be made on their tax returns. In addition, of those eligible for deductions,
almost two in five (37 percent) report they will not or are not sure if they
will claim multiple deductions on their income tax return this year. This survey
was conducted online within the United States by Harris Interactive on behalf of
CouponCabin from February 15th-17th, 2012 among 2,550 U.S. adults ages 18 and

Missing deduction opportunities could be a result of the large number of U.S.
adults who plan to prepare their income taxes without the help of a certified
professional. Nearly half (45 percent)(1) said they will prepare their taxes
this year by themselves, using online resources, computer software or good
old-fashioned pen and paper. More than one-third (38 percent) said they plan to
use an accountant or tax professional to file their taxes.

While some aren’t aware of deduction options on their tax returns, others aren’t
paying close attention to the calendar. One-in-ten (10 percent) of those who
have ever filed income taxes said they have missed the deadline to file income
taxes in the past, a mistake that can result in penalties from the IRS.

“Tax season can be a stressful time of year, but it’s important to focus on
having your return completed correctly and in a timely manner,” said Jackie
Warrick, President and Chief Savings Officer at “Regardless of
your plans for filing your return this year, make sure to do the legwork to
learn what you may be owed, how you can maximize your refund and to figure out
if you can save on the preparation itself.”

Paying attention to tax parameters is essential for an accurate and timely
refund, but there are other ways to ensure you’re saving as much money as
possible. Warrick offers the following tips for saving a little green before
April 17:

All in the family: Fourteen percent of U.S. adults(1) said they plan to ask a
friend or family member to help prepare their taxes this year. Consider asking
those who are close to you if they can lend a helping hand. It may make the
process easier and can help you save extra dough.

Use a coupon: Many professional and online tax preparation services offer
coupons to help filers save money. Head online to check out the tax preparation
offers from services like H&R Block and Turbo Tax on

Seek out free resources: Organizations like VITA (Volunteer Income Tax
Assistance) and AARP, among many others, offer complimentary volunteer resources
depending on various criteria. Before you file your return, check to see if you
qualify for free assistance.

Survey Methodology:

This survey was conducted online within the United States by Harris Interactive
on behalf of CouponCabin from February 15th-17th, 2012 among 2,550 U.S. adults
ages 18 and older. This online survey is not based on a probability sample and
therefore, no estimate of theoretical sampling error can be calculated. For
complete survey methodology, including weighting variables, please contact:
Allison Nawoj,

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(1) U.S. adults who will file income taxes this year.


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