My Old Kentucky Blog’s Craig ‘Dodge’ Lile Joins Raidious as Director of Interactive Strategy

INDIANAPOLIS Aug. 31 /PRNewswire/ — Craig “Dodge” Lile, founder and president
of one of the top 10 music Web sites and former eCommerce leader at hhgregg, has
joined Raidious as Director of Interactive Strategy.

Lile served as hhgregg’s eCommerce Marketing Manager from 2002-2010, helping
grow online revenue 800%, doubling traffic to the hhgregg website on a
year-to-year basis, and grew its email list by more than 2000%. He spearheaded
current social media programs for hhgregg including components such as Facebook,
Twitter, Learning Center and blogs.

Brian Wyrick, Vice President of Operations for Raidious, said he was thrilled to
have Lile on board. “Dodge’s vast experience in social media and eCommerce will
provide our clients with additional resources from a proven leader,” Wyrick
said.

Launched in 2004, My Old Kentucky Blog (myoldkentuckyblog.com) is a well-known
resource for fans of local, regional and international indie music, with more
than 3,000 unique visitors daily. Lile’s site led to a weekly hosting gig on
Sirius XM satellite radio’s channel XMU. Lile’s show is part of the “Blog Radio”
series, the most popular series on the channel. He is also active in record
production as President of Roaring Colonel Records. His concert promotion
company, MOKB Presents, puts on approximately 100 concert events per year in
Indianapolis. He will continue his work with the website, his radio show, record
production and concert promotion.

Lile is on Metromix’s List of the Top 50 Influential People (2010), a 2010 Nuvo
Cultural Vision Award Winner, and a sought-after speaker at music events and
festivals. He is a University of Evansville graduate.

About Raidious

Raidious is an interactive marketing and communications company purpose-built to
create content and manage dialog for brands. Raidious makes, manages, monitors,
moderates and measures content and dialog for social media, email, blogs and
other forms of owned media. Raidious helps activate traditional paid media
(advertising) and earned media (public relations) efforts online, using a unique
and fully integrated planning process built specifically to leverage the
real-time, two-way nature of today’s socialized media environment. Digital
marketing doesn’t work without content. Raidious makes the content that makes
digital marketing work, through our unique operational approach. Raidious
functions like an embedded brand news team, or a social media SWAT team -
focused entirely on your business initiatives. Learn more at raidious.com.

Contact: Kate Snedeker, k8sned@yahoo.com
317.258.3748

SOURCE Raidious