Morse Steps into Newly Created Post at White Lodging

MERRILLVILLE, Ind., Feb. 11, 2011 /PRNewswire/ — White Lodging recently
appointed Robert Morse to the position of Senior Director of Revenue Management
for its 26 full-service hotels. Identified as the company’s highest volume
properties, the list includes the newly opened 34-story, 1005 room JW Marriott
in downtown Indianapolis.

A long time White Lodging employee, Morse began his career as the Front Office
Manager of the Indianapolis Marriott. Moving into a revenue management role as
Director of Market Strategy for the Indianapolis market, he developed the first
process for total hotel revenue management. In 2005, he joined the corporate
team as Corporate Director of Revenue Management. Morse’s most recent position
was as Senior Corporate Director of Revenue Management, which required him to
oversee the company’s entire revenue management operation.

“I am excited to lead the revenue strategy effort of the Full-Service Division,”
said Morse. “As the economy continues to improve, the hospitality industry is
seeing a type of recovery that benefits our premium, full-service brands and
urban select hotels.”

Considered a stabilizing force in White Lodging’s revenue management efforts, in
2010 Morse and his team were responsible for growing the company’s market share
more than 50 percent faster than its competition.

Said Chief Operating Officer of Hospitality Management, John Peck, “I want to
thank Robert for all of his hard work; He is always there to do whatever it
takes.”

White Lodging Services Corporation was established in 1985 and is headquartered
in Merrillville, Indiana. White Lodging is a fully integrated hotel ownership,
development, and operations company – a recognized leader that has defined and
cultivated the ability to achieve consistent, sustainable growth among mid- to
large-scale hotels across the country. Their current portfolio consists of over
154 hotels in eighteen states and encompasses representation of the following
leading brands: Marriott International, Inc., Hilton Worldwide, Hyatt Global,
Starwood Hotels and Resorts, InterContinental Hotel Group, and Carlson Hotels
Worldwide.

For more information about White Lodging, please visit www.whitelodging.com or
call 219-472-2900.

SOURCE White Lodging Services Corporation