Mirror Show Management Selects Blue Horseshoe’s Microsoft Dynamics AX Product Suite

INDIANAPOLIS, Dec. 22, 2010 /PRNewswire/ — Mirror Show Management, a custom
trade show exhibit design and event management company based in Webster, N.Y.,
has chosen Blue Horseshoe to bring the power and efficiency of Microsoft
Dynamics AX software to its critical business and information technology
systems.

Microsoft Dynamics is a line of financial, customer relationship and supply
chain management software that helps businesses work more effectively. This new
technology will handle key business processes for Mirror Show Management,
including project accounting, financial management and reporting, and order
fulfillment.

Mirror Show Management had outgrown their financial business applications and
spreadsheet approach to managing financials and project accounting. Mirror Show
chose Blue Horseshoe based on the benefits that their integrated warehouse
management system (WMS) and enterprise resource planning (ERP) solution called
“Manhattan Associates and AX” (MA|AX) provides.

MA|AX combines Manhattan Associates’ ILS.NET and Microsoft Dynamics AX into a
single integrated system. These integrated, adaptable business management
solutions work like and with familiar Microsoft software to streamline processes
across an entire business. By bundling these “best-of-breed” solutions together,
Blue Horseshoe has developed a single, deployable solution, which creates a
complete global enterprise system.

Many of Mirror Show’s formerly manual tasks will now become automated and
streamlined with the Blue Horseshoe solution. This new system will also provide
the company with increased visibility into inventory locations, streamlining the
processes that manage product flow. Key business processes such as order
fulfillment, shipment and payment will now be completed more seamlessly and
transparently.

“We looked at many ERP solutions within our budget, and none were as flexible
and powerful as Microsoft Dynamics,” said Sandy Cirel Delaus, vice president of
operations at Mirror Show Management. “We look forward to working with our
trusted partner, Blue Horseshoe, to further increase our operational
efficiency.”

“The Blue Horseshoe MA|AX solutions set provides the most out-of-the-box fit for
Mirror Show Management,” said Kevin Paul, vice president at Carmel, Ind., based
Blue Horseshoe. “It is an architecture that enables us to put our knowledge and
experience to work for them while allowing them to capitalize on their business
and industry competitive advantages.”

“Microsoft invests heavily in our partners to ensure they have all the latest
information and resources at their fingertips to develop the world’s best
solutions for our shared customers,” said Michael Park, corporate vice president
for U.S. Microsoft Dynamics at Microsoft Corp. “Blue Horseshoe has demonstrated
know-how helping Mirror Show Management and its other customers generate
business value with Microsoft Dynamics products.” Blue Horseshoe is a Microsoft
Gold Certified Partner and a member of both the Presidents Club and Microsoft’s
Partner Advisory Council.

ABOUT BLUE HORSESHOE

Blue Horseshoe is a privately held solution services firm that has been
providing expert consulting and packaged software solutions to Fortune 500 and
mid-market businesses throughout the world since 1983. Based in North America,
Blue Horseshoe assesses business needs and applies world-class business
applications to improve profitability and increase efficiency. For more, visit
www.bhsolutions.com.

ABOUT MIRROR SHOW MANAGEMENT

Mirror Show Management is a premier exhibit design and management firm, with
full service capabilities including: custom design, production, services
management, graphic design and production; modular exhibits and rental displays;
graphic design and production; storage and a full array of integrated marketing
programs and on-site management. For more, visit www.mirrorshowmanagement.com.

For more about Microsoft Dynamics, visit www.microsoft.com/dynamics.

Other product or service names mentioned herein are the trademarks of their
respective owners.

CONTACT
Chris Ryan
cryan@colesmarketing.com
Coles Marketing Communications
(317) 571-0051

SOURCE Blue Horseshoe