Michael E. Gerber, Best-Selling Author of The E-Myth, Partners With Accounting Entrepreneur and CPA, Darren Root, to Co-Author The E-Myth Accountant

BLOOMINGTON, Ind., Feb. 16, 2011 /PRNewswire/ — RootWorks, the accounting
profession’s premier membership-based education organization, announced the
release of nationally published book The E-Myth Accountant, by RootWorks CEO
Darren Root, CPA.CITP. Root co-authored the book with world-renowned business
expert Michael E. Gerber. The book is published by Wiley & Sons.

“I truly believe that this is the business book for the accounting profession.
Outlined within are the exact steps I took to turn my small firm into a thriving
business,” stated Root. “My goal has long been to help change how the profession
thinks about running a practice. I want accountants to understand the difference
between working in their firms and working on their businesses. The E-Myth
Accountant offers a clear roadmap to help accountants transition to a true
entrepreneurial mindset and transform their firms into Next Generation
Accounting Firms(TM).”

The E-Myth Accountant offers a first-of-its-kind guide to running a successful
accounting practice – told through the voice of a long-time practicing CPA. Many
professionals in small and mid-size practices are experts in accounting, but
have not considered their practice from a business perspective. The E-Myth
Accountant fills this void, offering powerful advice on how accountants can
transition from merely a technician in their firm to a savvy business leader.

Root was sought out by Michael E. Gerber to co-author The E-Myth Accountant for
the tax and accounting vertical because he represents a true thought leader in
the profession. Additionally, Root’s firm is a prime example of an
ultra-efficient, highly profitable business that is rooted in the E-Myth
philosophy.

Darren Root has more than 25 years of experience as a practicing certified
public accountant and is a nationally recognized speaker on the topic of The
Next Generation Accounting Firm(TM). He is Executive Editor of the accounting
profession’s premier trade publication, The CPA Technology Advisor, and CEO of
Root & Associates, LLC and RootWorks, LLC. He was also named to the accounting
profession’s prestigious Top 25 Thought Leaders list. A signed edition of The
E-Myth Accountant is available for purchase at RootWorks.com for $24.95. The
electronic and audio versions of the book will be available soon.

To receive a complimentary review copy, please contact Kim Martin at
kim@rootworks.com or call 517.294.7969.

About RootWorks, LLC

RootWorks is an exclusive membership-only organization dedicated to serving the
needs of small to mid-sized tax and accounting firms nationwide. We are
committed to educating our members on how to implement leading strategies and
innovative technologies to create workflows and systems that enable them to
operate at peak efficiency. We also provide members with state-of-the-art
website creation, brand identity, and marketing collateral development services.
For more information on RootWorks, contact us at 877.259.9256 or email
info@rootworks.com. Visit us at http://RootWorks.com.

About The Next Generation Accounting Firm(TM)

Next Generation Accounting Firms are those that work continuously to improve
processes and operate at peak efficiency at all times. Firm leaders have
embraced a true entrepreneurial mindset that allows them to work on their
business, opposed to merely working in the firm. Those that have transitioned to
next-generation status have harnessed the power of technology and best practices
- enjoying true paperless workflow processes and 24/7 online communications with
clients via portals. They are also brand leaders – projecting a definitive image
of unique style and professionalism.

About Michael E. Gerber

Michael E. Gerber is the author of 13 business books (over 3 million copies
combined sales worldwide), including the mega-bestseller The E-Myth Revisited.
Mr. Gerber’s revolutionary perspective has become the gold standard for small
business development throughout the world, becoming what Inc. Magazine calls
“the world’s #1 small business guru.” He is the founder of E-Myth Worldwide, a
company that transforms the way small business owners grow their companies and
which has evolved into an empire over its history of nearly three decades.
Gerber’s passion and genius for understanding the plight of the individual
entrepreneur is the crux of his tremendous appeal and success, and has formed
the core value of his brand as it has evolved over three decades.

The E-Myth Accountant: Why Most Accounting Practices Don’t Work and What to Do
About It

M. Darren Root and Michael E. Gerber

Published March 1, 2011

$24.95 Hardcover

Wiley & Sons

ISBN 978-0-470-50366-9

Available at: http://RootWorks.com or call 877.259.9256 * Bookstores Nationwide

CONTACT:

Kim Martin
Public Relations
RootWorks, LLC
517.294.7969
kim@rootworks.com

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SOURCE RootWorks, LLC

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