Lilly USA, LLC Launches TruAssist for Patients

INDIANAPOLIS,May 16, 2011 /PRNewswire/ — Lilly USA has launched
www.LillyTruAssist.com and 1-855-LLYTRUE (1-855-559-8783), a website and call
center for health care providers and patients to access information about
Lilly’s patient assistance programs, which help connect patients with the Lilly
medications they need.

TruAssist provides one “umbrella” for all these programs, creating for the first
time a single point of contact for all Lilly patient assistance programs.

“In 2010, Lilly helped approximately 227,000 people in the United States obtain
the Lilly medications they need,” said Jack Harris, M.D., vice president of
Lilly’s U.S. medical division. “With TruAssist, our goal is to further our
commitment to improving patients’ lives by increasing awareness of these
programs and giving health care providers and patients one easy-to-use resource
for accessing them.”

The TruAssist website and call center will provide detailed program eligibility
information for the Lilly Cares and LillyMedicareAnswers programs, as well as
programs that assist eligible patients in obtaining Lilly specialty products. A
program finder tool on the TruAssist website will direct patients to the program
appropriate for them.

In 2010, Lilly’s patient assistance programs donated more than $336 million in
product value to assist more than 227,000 patients. The largest programs are
Lilly Cares, a program of the Lilly Cares Foundation, Inc., and
LillyMedicareAnswers.

Lilly Cares assists uninsured eligible patients with more than 20 Lilly
medications related to the therapeutic areas of diabetes, cardiovascular
diseases, mental health and men’s and women’s health. Lilly assists eligible
Medicare patients through the LillyMedicareAnswers patient assistance program,
designed for participants in a Medicare Part D prescription drug plan.

About Eli Lilly and Company

Lilly, a leading innovation-driven corporation, is developing a growing
portfolio of pharmaceutical products by applying the latest research from its
own worldwide laboratories and from collaborations with eminent scientific
organizations. Headquartered in Indianapolis, Ind., Lilly provides answers -
through medicines and information – for some of the world’s most urgent medical
needs. Additional information about Lilly is available at www.lilly.com.

C-LLY

SOURCE Eli Lilly and Company