LG Electronics’ Premier NANO FULL LED Cinema 3D HDTV is First Passive 3D TV to Achieve THX 3D Certification

INDIANAPOLIS, Sept. 7, 2011 /PRNewswire/ — LG Electronics USA today launched
the world’s first passive 3D TV to achieve the coveted THX® 3D Display
Certification.

LG’s new “NANO FULL LED” model is a stunning ultra-slim full-backlight LED HDTV
being shown publicly for the first time here this week at the 2011 Custom
Electronic Design and Installation Association (CEDIA) Expo. Shipping now, the
flagship 55LW9800 also includes the LG Smart TV platform featuring wireless
access to a rich array of online content without a PC*.

This unique NANO FULL LED HDTV uses LG’s film-pattern retarder (FPR) 3D screen
technology making it the first 3D TV using flicker-free passive technology to
achieve both THX 2D and 3D Display Certification. Joining an elite group of
HDTVs, the 55LW9800 passed more than 400 THX tests evaluating left and right eye
images for color accuracy, cross-talk, viewing angles and video processing
performance. THX offers the only performance benchmark available today for 3D
hardware.

“The milestone of being the first passive 3D HDTV to pass our rigorous testing
and achieve 3D Display Certification is quite impressive,” said Kevin Wines,
Image Technology director, THX. “LG has created a product that meets the utmost
standards for 2D and 3D picture quality, delivering movie experiences with the
same stunning color and detail found in the filmmaker’s studio.”

THX provides the ultimate benchmark and performance criteria for CE
manufacturers to deliver best-in-class entertainment products. THX 3D Display
Certification confirms the 55LW9800 meets THX’s qualifications for having the
correct gamma, luminance and color temperature. These requirements in addition
to low cross-talk and wide viewing angles result in superior 3D picture quality
and performance.

The NANO FULL LED display employs a thin film incorporating a full array of
LEDs, giving it more uniform light distribution and detailed local dimming from
over two hundred addressable sectors. With more uniform lighting and improved
localized dimming in both 2D and 3D modes, this model offers a greater range and
life to colors. Add LG’s TruMotion 480Hz refresh rate and the overall effect is
a picture so smooth, sharp and realistic, it’s as if the action is playing out
right in viewers’ living rooms. With NANO technology, superior picture quality
meets stylish design, allowing for an incredibly narrow bezel and thin depth of
just 1.08 inches.

Next Generation 3D TV Technology from LG

The 55LW9800 features LG CINEMA 3D technology, which lets people recreate the 3D
movie theater viewing experience in their homes with lightweight eyewear, crisp,
bright images and wide horizontal viewing angles. LG CINEMA 3D makes it easy to
host family and friends for a sporting event or 3D movie night given the low
cost of the glasses.

LG’s FPR technology optimizes the separation of images for the left and right
eye, which are then filtered through the glasses to give viewers a better 3D
effect with minimal cross-talk. LG’s 3D Light Boost, a thin film covering the
screen, creates bright, crisp 3D images for a superior 3D viewing experience by
helping to counteract dimness that can occur with other 3D systems. The 2D to 3D
Conversion feature provides a ready supply of shows and movies in high quality
3D.

“The 55LW9800 provides the ultimate home theater experience for consumers who
want great picture, immersive and life-like 3D, and best-in-class technical
certification from THX,” said Jay Vandenbree, senior vice president, home
entertainment, LG Electronics USA. “The display experts agree with what
consumers have already said– LG CINEMA 3D provides a top-notch 3D solution,
hands down.”

Enhanced LG Smart TV

To complete the package, the 55LW9800 incorporates the expanded LG Smart TV
online content package, which offers easy access to thousands of movies,
customized apps, videos, web browsing as well as simple multimedia file sharing
within a consumer’s home network*. New additions to LG Smart TV include content
from Amazon Instant Video, Hulu Plus, MOG, as well as video conferencing with
Skype (accessories sold separately), and numerous options in the LG App store,
such as the new 3D Zone. All this content is organized in a simple to use
interface controlled by LG’s unique gesture-based Magic Motion Remote Control
and easily accessed using the TV’s built-in Wi-Fi.

The 55LW9800 is available in a 55-inch class size (54.6-inch measured
diagonally) at a manufacturer’s suggested retail price of $3,799.99.

LG has expanded the 2011 CINEMA 3D series to include 10 models. In addition to
the new 55LW9800, they are: the LW6500 series in 47-, 55- and 65-inch class
screen sizes (47.0-, 54.6- and 64.7-inch diagonals, respectively), the LW5600
and the LW5700 series in 47- and 55-inch class screen sizes (47.0- and 54.6-inch
diagonals, respectively), and the new LW5300 entertainment packages bundled with
a 3D Blu-ray player in 47- or 55-inch class screen sizes (47.0- and 54.6-inch
diagonals, respectively). While all LG CINEMA 3D models are bundled with four
pairs of lightweight, 3D glasses and additional sets of glasses are available
for affordable purchase.

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American
subsidiary of LG Electronics, Inc., a global force and technology leader in
consumer electronics, home appliances and mobile communications. In the United
States, LG Electronics sells a range of stylish and innovative home
entertainment products, mobile phones, home appliances, commercial displays, air
conditioning systems and solar energy solutions, all under LG’s “Life’s Good”
marketing theme. For more information, please visit www.lg.com.

Designs, features and specifications subject to change without notice. LG LED
TVs are LCD TVs with LED backlighting.

*Wireless Internet connection & certain subscriptions required and sold
separately. The Magic Motion Remote does not come equipped with all LG Smart TV
enabled TVs and a separate purchase maybe required. The LG web browser does not
support Flash 10 or HTML 5, therefore, access to certain web content may be
limited or unavailable. Content and services vary by product and are subject to
change without notice.

For a small percentage of the population, the viewing of stereoscopic 3D video
may cause discomfort such as dizziness or nausea. If you experience any of these
symptoms, discontinue using the 3D functionality and contact your health care
provider. 3D glasses required and sold separately.

SOURCE LG Electronics USA, Inc.