INDYCAR Goes Scouting
INDIANAPOLIS, June 6, 2011 /PRNewswire/ — INDYCAR proudly announces today that
the Boy Scouts of America (BSA) is now an official sponsor of the IZOD IndyCar
Series and Firestone Indy Lights. The BSA was introduced to motorsports in 2010
through an association with Dale Coyne Racing — an experience that convinced
the 101-year-old organization that INDYCAR was an ideal partner with whom to
align and to advance their youth leadership and education initiatives. The BSA
expects to use the INDYCAR relationship to teach Scouts about the science,
technology, engineering, and mathematics (STEM) aspects of racing.
“Racing is a modern way to connect with youth and to further Scouting’s
dedication to expanding tomorrow’s leaders through STEM,” said Bob Mazzuca,
Chief Scout Executive of the BSA. “INDYCAR adds fun and entertainment to these
educational exercises, providing a cool way to get kids excited about learning.
We are thrilled about this relationship and the opportunities it gives our young
people.”
The BSA will continue to enjoy the opportunity to market its brand to INDYCAR’s
television audience and at its live races via the red, white, and blue Boy
Scouts of America-branded No. 19 car of Dale Coyne Racing. Also, Scouts will be
able to visit the Dale Coyne Racing paddock to talk to engineers and see the
team at work firsthand. Discounted tickets will be available at numerous races
across the country, and promotional elements such as Scout Alley will be
activated to entertain the young men as they become fans of INDYCAR and exposed
to behind-the-scenes aspects of the motorsports industry.
“One of INDYCAR’s goals is to grow its audience and establish the next
generation of fans,” said Randy Bernard, INDYCAR CEO. “This relationship with
the Boy Scouts of America allows us to engage new and younger demographic
sectors and create a more family friendly environment, serving our youth
initiatives through its grassroots campaigns.”
With 2.7 million youth members, more than one million adult volunteers, and
nearly 50 million living alumni, there will be considerably more fans of the
IZOD IndyCar Series through 2012 and beyond. The agreement between the Boy
Scouts of America and INDYCAR is in place until December 2012.
IZOD IndyCar Series driver Alex Lloyd raced the Boys Scouts of America-branded
car through the entire 2010 schedule, culminating in rookie of the year honors.
For 2011, Alex joins Sebastien Bourdais in the team’s No. 19 car. Alex drives on
the ovals, while Sebastien navigates the road and street courses.
About Boy Scouts of America
The Boy Scouts of America prepares young people for life by providing the
nation’s foremost youth program of character development and values-based
leadership training. The Scouting organization is composed of 2.7 million youth
members between the ages of 7 and 21, and more than a million volunteers, in
nearly 300 local councils throughout the United States and its territories. For
more information on the Boy Scouts of America, please visit www.scouting.org.
About INDYCAR
INDYCAR is the governing body of the IZOD IndyCar Series, the premier open-wheel
racing series in the United States, and Firestone Indy Lights, which serves as
an essential stepping stone for drivers and teams striving to reach the IZOD
IndyCar Series and the Mazda Road to Indy, a development ladder system for
career-minded drivers who wish to compete in the IZOD IndyCar Series. INDYCAR
events are available to a worldwide audience through a variety of multimedia
platforms, highlighted by long-term and broad-reaching partnerships with ABC and
VERSUS. INDYCAR is continually at the forefront of motorsports innovation with
drivers, teams, and tracks benefiting from major safety and technological
improvements such as the SAFER Barrier, SWEMS wheel tethers, chassis
enhancements, ethanol fuel, and the Holmatro Safety Team.
SOURCE Boy Scouts of America















