Holloway House Survey Takes a Shine to America’s Floors

FORTVILLE, Ind., Jan. 27, 2011 /PRNewswire/ — Thirty-three percent of consumers
said that pet accidents are the worst thing to hit US home floors, beating out
such traditional things as dirt and mud (30%) and food (12%), according to a
floor care survey released by Holloway House, a leading manufacturer of floor
care products. The survey was compiled via an online survey house and resulted
in 1,000 respondents.

Coincidentally, 65% of those surveyed owned either a dog or cat and an equal
amount (65%) have endured the hassle of indoor pet accidents. And, because many
interactions between humans and their pets take place on the floor, the survey
found that more than 33% frequently played with their pets on their home floors.

“The Holloway House Floor Care Survey was developed to explore consumers’
attitudes towards floor care,” according to Steven Eck, Chief Marketing Officer,
Holloway House. “With nearly 50 years of experience in the floor care business,
we understand that consumers have strong feelings about their floors and we
therefore looked at this survey as an exploration into the consumer mindset.”

Dancing with the Stars on Your Floors

It seems that pets were not the only things to get high scores: When asked what
celebrity they would most like to dance with on their floors, almost 25% chose
Brad Pitt with Will Smith coming in second (13%) and Halle Berry third (11%).

Let’s Play on the Floors

The survey showed that floor activities range from occasionally playing games
(37%), and entertaining friends on the floors (36%), to exercising (34%),
playing with children (27%) and eating on the floors (17%).

Although the most common cause of scuffed floors is shoes (41%), moving
furniture (30%), pets (19%) and children’s activities (4%) also stressed
America’s floors.

The Desire for Shiny Floors

While 65% ranked having a shiny floor as being extremely important, 46%
indicated

that they cleaned their floors weekly and 17% cleaned their floors on a monthly
basis.

What Type of Floors?

Of those surveyed, many had a combination of floor types including:

— 79% of respondents had hardwood floors
— 24% tile
— 20% laminate
— 17% vinyl
— 10% stone and/or marble

“Maintaining your floors and keeping them clean and shiny is something that most
Americans go to great lengths to achieve. We hope that this survey has provided
some interesting and light-hearted insight into this often time-consuming
chore,” added Mr. Eck.

About Holloway House

Started in 1962 by Robert Eck, Holloway House, a leading manufacturer of floor
care products including the Quick Shine