Gladiator® GarageWorks Kicks-Off Yearlong Indianapolis ‘Takeover’ Campaign

BENTON HARBOR, Mich.,Jan. 28, 2011 /PRNewswire/ — For the first time,
Gladiator® GarageWorks, the leader in garage organization, will showcase its
line-up of storage and organization products at the 2011 Indianapolis Home Show
being held at the Indiana State Fairgrounds Jan. 28, 2011 – Feb. 6, 2011.
Gladiator brand’s participation in the event is part of a yearlong campaign to
help Indianapolis residents realize the potential and value of an organized
garage.

“Gladiator® GarageWorks plans to live and breathe Indy for the next 12 months
starting with the Home Show, making a pit stop at the track and even visiting
real homeowners for a garage takeover,” said Lou Ann Schafer, senior marketing
manager, Gladiator® GarageWorks. “We are committed to showing residents of this
great city how to transform the garage from cluttered chaos to a
fully-functional space starting right here at the Indianapolis Home Show.”

On the show floor (Booth #432, West Pavilion), Gladiator brand is displaying its
signature line of tool chests, cabinets, wall systems, flooring, workbenches,
and appliances. A mix of versatile Gladiator brand products will create a
gardening zone, sports zone and family zone to illustrate how homeowners can
make room for hobbies and storage by outfitting the wall space in their garage.

To encourage consumers to jumpstart their garage organization project, Gladiator
brand will conduct a daily giveaway of a Garage GearKit, with one winner
receiving a full suite of products including the Organization Mega Kit, Wall
GearBox Storage Kit, Mobile Storage GearBox Cabinet, 73″ Bamboo Modular
Workbench and GearBox Storage Kit. There will be additional giveaways as
Gladiator brand welcomes Pat Sullivan, host of the Home & Garden show on WBIC
93.1 FM, in the booth each Saturday of the show, Jan. 29 and Feb. 5, from 1:00 -
3:00 p.m. EST.

Furthermore, Gladiator brand will host an expert from the National Association
of Professional Organizers (NAPO), who will give organizational advice to
homeowners who stop by the booth. Homeowners looking for help installing their
dream garage, can visit Gladiator brand’s Indiana garage dealer, Innovative
Garages (Booth #8112, Expo Hall).

For more information on Gladiator® GarageWorks, visit http://indytakeover.com/
or find the Gladiator brand on Facebook®, Flickr®, or Twitter.

About Gladiator® GarageWorks

Gladiator® GarageWorks is the leader in garage organization delivering
innovative solutions that allow garage owners to organize their space in a way
that suits their individual storage needs. It is the only garage organization
system to offer coordinated appliances designed for the harsh garage
environment.

Gladiator® GarageWorks offers a Premier pre-assembled line and Ready-to-Assemble
line for do-it-yourselfers. Products are available through local garage dealers,
retailers including Sears and Lowe’s or via www.GladiatorGW.com.

SOURCE Gladiator(R) GarageWorks