Finish Line Youth Foundation Raises a Record $1.7 Million Through Holiday Campaign

INDIANAPOLIS, Feb. 9, 2011 /PRNewswire/ — The Finish Line Youth Foundation
(FLYF) announced today that it raised a record $1.7 million through its annual
holiday fundraising drive, which was held in Finish Line retail stores
nationwide and online at finishline.com from Nov. 7 through Dec. 31.

“This holiday season, Finish Line store employees put an amazing amount of
energy into letting all of our customers know about the FLYF and how important
it is in the lives of kids. Our customers responded with resounding support and
donated a record amount, which is so gratifying especially considering that
economic conditions remain challenging for many people,” said FLYF Board
President Bob Edwards.

FLYF is a not-for-profit organization that strives to make a difference in the
lives of children throughout the United States. FLYF provides financial support
for community-based youth athletic programs as well as camps for economically
disadvantaged kids and those with special needs. In 2010, FLYF awarded grants to
a wide variety of non-profit organizations, including:

— Camp Boggy Creek (Eustis, Florida): A year-round camp for seriously ill
children and their families.
— Girls on the Run of Atlanta: A non-profit program for girls grades 3-8
that educates and prepares them for a lifetime of self-respect and
healthy living.
— Gleaners Food Bank (Indianapolis): The Gleaners “BackSacks” program
ensures that each child has enough to eat over weekends and holidays
when school meal programs are not offered.
— Riding Unlimited (Dallas): Riding Unlimited provides safe and affordable
therapeutic horseback riding and carriage driving programs to children
and adults with disabilities.
— Northwest Burn Foundation (Seattle): A summer camp for children that
have been affected by burns.
— Heartspring (Wichita, Kansas): Partners with parents, professionals and
the community to help children with special needs grow and learn on a
path to a more independent life.

For more information about Finish Line or the Finish Line Youth Foundation, go
to www.finishline.com/youthfoundation.

About Finish Line

Finish Line is a premium retailer of athletic shoes, apparel and accessories.
Headquartered in Indianapolis, Finish Line operates 668 stores in malls across
the United States. More than 11,000 Finish Line sneakerologists help customers
each day connect with their sport, their life and their style. Online shopping
is available at www.finishline.com and mobile shopping is available at
m.finishline.com. Follow Finish Line on Twitter at Twitter.com/FinishLine and
“like” Finish Line on Facebook at facebook.com/FinishLineUSA.

Contact:
Patrick Dolan
317.613.6827 (office)
317.442.5010 (cell)
pdolan@finishline.com

SOURCE Finish Line Youth Foundation