Fatheadz Introduces 24 New Styles of Eyewear for Big Noggins

INDIANAPOLIS–Fatheadz Eyewear, the makers of oversized sunglasses and optical eyewear, launches its 2011 line today with 12 new styles of sunglasses and 12 new styles of optical glasses.

“I know all too well how frustrating it is searching for eyewear that fits, and the selection tends to be limited. We want to give our customers a wide range of glasses styles, and plan to continue expanding our line.”

Designed and developed by Rico Elmore, a guy with a “fat head” himself, Fatheadz is the leading eyewear company offering shades and prescription glasses for those who are unable to wear average sized eyewear. Fatheadz also offers eyewear in standard and intermediate sizes.

“We’re thrilled to be offering a bigger variety—no pun intended— of shades for large-headed guys like me,” said Elmore, CEO of Fatheadz. “I know all too well how frustrating it is searching for eyewear that fits, and the selection tends to be limited. We want to give our customers a wide range of glasses styles, and plan to continue expanding our line.”

New shades include “Big Daddy” with a classic black frame and “The Law,” an aviator. New prescription glasses include “Stand” and “Soul,” contemporary styles all-new to the market. Fatheadz are priced from $29.95 to $79.95.

Fatheadz offers impact resistant and polarized lenses to reduce glare from reflective surfaces. Sunglasses are sold with a microfiber cleaning cloth or storage bag, and wired styles come with a hard-shell zipper case.

Eyewear is available for purchase online at www.fatheadz.com. Look for Fatheadz at Walmart Vision Centers in December.

A Fatheadz women’s line is slated to launch in June 2011.

About Fatheadz Eyewear

Fatheadz Eyewear makes oversized sunglasses and optical eyewear for individuals with larger heads, as well as eyewear in standard and intermediate sizes. Founded by a big-headed guy who searched 300 pairs of sunglasses and couldn’t find any that fit, Fatheadz has 24 different styles of eyewear available for purchase online. For media inquiries, please contact Kassie Barker at 317.202.2280 x. 11 or email at kassie@dittoepr.com. For more information, visit www.fatheadz.com.