Endangered Species Chocolate Introduces New Packaging to Increase Brand Awareness

INDIANAPOLIS, March 6, 2012 /PRNewswire-iReach/ — To continue to expand its

brand awareness Endangered Species Chocolate (ESC) is updating its packaging to
portray a more premium product. The new packaging will focus on highlighting the
quality of the product inside, while still continuing to highlight the heart of
the company’s 10 percent give back mission.

After meeting with focus groups, participating in store demos and getting direct
feedback from their consumer’s, ESC made the decision to update its packaging
giving it more of a modern and clean feel. This new design will also help the
company compete with an increasingly competitive natural and organic food
industry.

“The overall goal of the design was to show new and current consumers that ESC
is a premium, great tasting product,” says Nick Lee, Creative Director for
Endangered Species Chocolate. “Which will help create a better world with each
purchase…simply put, to tell our story more effectively.”

Along with the new look the packaging will also feature updated animal plight
facts, enhanced animal images and graphic elements along with information about
the company’s on the ground work in Ecuador with the Endangered Species
Chocolate Foundation. At the same time the company is also expanding its product
line by introducing its 1.4 oz organic bars to Canadian consumers.

“I think it’s important for consumers to know that a lot of hard, honest work
goes into each Endangered Species Chocolate product to help make the planet a
better place,” says Lee. “Packaging is one way we can explain our story quickly
and effectively. Simply put you can have your premium chocolate and feel good
about it too!”

Consumers will begin to see the new packaging in stores nationwide beginning
this spring. For more information and to purchase the newly redesigned natural
and organic ethically traded chocolate visit www.chocolatebar.com

About Endangered Species Chocolate

Indianapolis-based Endangered Species Chocolate is a mission-driven company that
is passionate about chocolate and the environment. Endangered Species Chocolate
is committed to providing chocolate-lovers with premium, all-natural and organic
chocolates that are ethically traded and sustainably grown. Adding to the impact
of each chocolate bar, Endangered Species Chocolate donates 10–percent of net
profits to fund species and habitat conservation. A top selling brand in the
natural food category, Endangered Species Chocolate offers more than 30
products. For more information, visit www.chocolatebar.com

Media Contact:

Natalia Wolting of Endangered Species Chocolate, +1-800-293-0160 ext. 133,
nwolting@chocolatebar.com

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SOURCE Endangered Species Chocolate