Emmis Communications Launches Incite, A Full-Service Social Impact Marketing Firm

INDIANAPOLIS, Sept. 28, 2011 /PRNewswire/ — Emmis Communication Corporation, a
company renowned for media innovation and using its radio brands to drive
community impact, today announced the launch of Incite (inciteimpact.com) a
full-service social impact marketing firm.

(Logo: http://photos.prnewswire.com/prnh/20110928/DE76122LOGO)

Emmis incubated a team focused on delivering high-impact social marketing
programs for not-for-profit, government agency and corporate clients. Incite
represents the company’s maturation into a provider of a broad array of cause
and social marketing services. Incite will continue to deliver award-winning
work to confront today’s greatest social challenges through relevant marketing
that motivates positive change – public health, the environment, transportation,
and education are all areas of expertise where Incite will deliver social impact
for clients.

Incite counts among its clients the New York City and Los Angeles County
Department’s of Health, Purina, State Farm Insurance, Roche Diagnostics, Lower
Colorado River Authority and Anthem BCBS.

“Cause and social marketing expenditures have exploded across the country
growing from $816 million in 2002 to a projected $1.7 billion in 2011,” Jeff
Smulyan, President and CEO of Emmis Communications said. “This growth is
indicative of the heightened need for marketers to effectively communicate
messages of societal importance. We’ve developed a phenomenal team focused on
this important category and I’m excited about Incite’s potential to take the
programs we design for current and future clients to the next level.”

“Incite is the direct connection between people’s intent and meaningful action,”
said Incite Founder Sarah Harris, “We leverage powerful brands to reach diverse
audiences; one person, one community at a time. Today we mark a new chapter: a
new identity to match our growing business using relevant marketing to motivate
positive change in our communities. We engage people, inspire belief and incite
action.”

About Emmis Communications (Nasdaq: EMMS)

Emmis Communications Corporation is a diversified media company, principally
focused on radio broadcasting. Emmis operates the 8th largest publicly traded
radio portfolio in the United States based on total listeners. Emmis owns 18 FM
and two AM radio stations in New York, Los Angeles, St. Louis, Austin (Emmis has
a 50.1% controlling interest in Emmis’ radio stations located there),
Indianapolis and Terre Haute, IN.

SOURCE Emmis Communications Corporation