Digonex® Named Worldwide Preferred Dynamic Pricing Provider for Ticketpro

INDIANAPOLIS, Jan. 18, 2011 /PRNewswire/ — Leading pricing software developer,
Digonex Technologies, Inc., today announced that they have been named
Ticketpro’s worldwide preferred dynamic pricing provider. Ticketpro sells
millions of tickets every year via its distribution network and has active
operations in Belarus, Bulgaria, Canada, Chile, China, Croatia, the Czech
Republic, Estonia, Greece, Hungary, India, Italy, Latvia, Lithuania, Malaysia,
Poland, Russia, the Slovak Republic and the United States.

“Dynamic Pricing, identified as revenue management in the airline industry, the
field of commerce that has so far benefited the most from this pricing approach,
has been a fast growing topic in the live entertainment world in recent years.
The emergence of dynamic pricing in the event ticketing industry has finally
materialized recently in sports, thanks to Digonex, and it is growing at a fast
pace. It is about time it enters the live music and family entertainment
playgrounds,” said Serge Grimaux, CEO of Ticketpro. “Digonex’s platform allows
us to offer our clients with a yield management solution helping them to realize
greater revenues without infringing the fan experience in any way, shape or
form. Everybody wins! The live entertainment industry is most likely the closest
field of activity to the airline industry: the margins are extremely small, the
inventory is terribly perishable, the competition is intense, both are seasonal
businesses and the customer does not care how much their neighbors have paid to
be sitting beside them, they just want to be there. We will get them there, and
at the right price.”

Ticketpro will utilize Digonex’s Sports & Entertainment Analytical Ticketing
System (SEATS(TM)), the first fully automated, dynamic pricing system for event
ticketing that systematically changes prices based upon econometric and
behavioral principles. SEATS uses dozens of parameters to calculate the best
price for event tickets, including seat quality, number of performances, rival
performances, and third-party offerings and sales patterns. The system also
helps organizations tackle the issues of ticket cannibalization, substitution,
and secondary ticket sales, taking into consideration the impact of high prices
driving consumers to lower-priced tickets or different event dates.

“We are very excited to work with Ticketpro,” said Jan Eglen, CEO of Digonex.
“They have one of the most sophisticated and efficient ticketing operationsin
the world.Coupled with our technology, Ticketpro can now offer dynamic pricing
that is market driven and both consumer and seller friendly.”

Digonex’s partnership with Ticketpro will span the next five years with the
number of events and venues that will be dynamically priced increasing over that
time period.

About Digonex Technologies, Inc.

Digonex Technologies focuses primarily on development of automated and optimized
pricing platforms for e-commerce, allowing client companies to increase customer
retention and maximize revenue. For more information, visit Digonex
Technologies’ website at www.digonex.com.

About Ticketpro

Ticketpro is a leading provider of ticketing services with active operations in
Belarus, Bulgaria, Canada, Chile, China, Croatia, the Czech Republic, Estonia,
Greece, Hungary, India, Italy, Latvia, Lithuania, Malaysia, Poland, Russia, the
Slovak Republic and the United-States, serving a majority of the foremost local
entertainment facilities and promoters. For more information, visit Ticketpro
Technologies’ website at www.ticketpro.biz.

All products and company names herein may be trademarks of their respective
owners.

SOURCE Digonex Technologies, Inc.