Centerplate to Deliver Significant Game-day Enhancements for Fans of the Fighting Irish

SOUTH BEND, Ind., Sept. 1, 2011 /PRNewswire/ — Centerplate, the largest
hospitality partner to North America’s premier sports stadiums, convention
centers and entertainment venues, announced today a series of new menu concepts,
service enhancements and fan promotions for the upcoming Fighting Irish football
season.

“We are prepared to provide a tremendously enhanced game-day experience for the
great fans, students, faculty, staff and alumni of the University of Notre
Dame,” said Lyn Mayer, Vice President of Centerplate with executive
responsibility for the University.

Stadium Enhancements

Centerplate, in partnership with the University, has made a number of physical
upgrades to the stadium to enhance its offerings and increase convenience. In
addition to aesthetic improvements to service areas, including new menu boards
and signage, the company increased the stadium’s cooking capacity with the
addition of new grill stands, carving stations, and chef-attended action carts
on the concourse. Furthermore, Centerplate installed a new point-of-sale system,
which will speed service and provide fans greater payment flexibility.

Menu Highlights

In addition to improving the quality and flavor of the traditional football
snacks, Centerplate’s chefs have added menu variety with new concepts created
specifically for the University such as:

Legendary Irish Poppers – Corned beef, sauerkraut and swiss cheese balls breaded
with caraway panko bread crumbs and fried to a golden crisp. Served with
thousand island dressing for dipping.

Legendary Grilled Breast of Chicken Sandwich – Grilled breast of chicken topped
with corned beef, swiss cheese, thousand island dressing, Notre Dame green
relish served on a freshly baked Kaiser roll.

Legendary Beef Prime Rib Sandwich – Carved to order garlic rosemary smoked prime
rib of beef sandwich on kaiser roll with crispy fried onions, horseradish
mayonnaise, au jus. House made kettle chips.

Legendary Irish Nachos – Thin sliced potato chips are golden fried and topped
with shaved corned beef brisket, sauerkraut, shredded swiss cheese, green onions
and served with thousand Island dressing.

Legendary BBQ Nachos – Pork shoulder, rubbed with love, slow smoked on-site and
pulled by hand is placed atop blue and gold tortilla chips served with three
signature sauces: citrus chipotle, carolina mustard and smoky original.

Legendary Burger – Grilled 8 oz burger topped with caramelized onions, garlic
thyme fried mashed potatoes, melted smoked Gouda cheese served on a toasted
kaiser roll spread with grain mustard butter.

Legendary Carved Corned Beef Brisket Sandwich – Piled high on marble rye bread
and topped with choices of sauerkraut, caramelized onions, pickles, swiss
cheese, and house made kettle chips.

Legendary Carved Roast Turkey Breast Sandwich – Served on a freshly baked kaiser
bun dressed with dill havarti cheese, lettuce, tomato and peppered mayonnaise
served with house made kettle chips.

Legendary Indiana Pork Tenderloin Sandwich – Lightly breaded pork tenderloin
sandwich finished with iceberg lettuce, sliced tomatoes, crisp onions, and
pickles on a freshly baked bun.

South Bend Chocolate – A local chocolate company who got its start making
chocolates under a license from the University of Notre Dame

Chip Stix – A full ribbon cut potato, fried and served on a skewer with choices
of seasonings including BBQ, Garlic Butter and Cheddar Cheese, the “ultimate
fried potato with a twist”

Fan Appreciation and Special Promotions

Centerplate will be offering a fan appreciation promotion, the new collectors’
series of souvenir cups, an “All You Can Drink” souvenir cup.

Service Training Enhancements

To complement its culinary and design additions, the company has also initiated
a series of enhancements to its service training and experience assurance
initiatives. Centerplate’s training program, which has been completely revamped
and re-launched for this season as Centerplate University, is based on a series
of training sessions that reinforce the principles and behaviors of gracious
guest service for a better fan experience.

With the addition of Notre Dame, Centerplate serves as hospitality partner to 24
premier college and universities including the University of Alabama, the
University of Kansas, and the KFC Yum! Center, the new home for University of
Louisville basketball.

About Centerplate:

Centerplate crafts and delivers “Craveable Experiences. Raveable Results.” in
over 250 prominent entertainment, sports and convention venues across North
America – annually serving over 100 million guests. Centerplate has provided
event hospitality services to 15 official U.S. Presidential Inaugural Balls, 12
Super Bowls, 20 World Series, the 2010 Winter Olympic Games, and the largest
plated dinner in history at the Alpha Kappa Alpha Centennial Celebration. The
company was recently named the fastest growing restaurant/ hospitality group in
the country by Nation’s Restaurant News. Visit the company online at
www.centerplate.com

SOURCE Centerplate

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