Centerplate Teams with Farm Aid, John Mellencamp to Showcase Family Farmers at The Super Bowl

INDIANAPOLIS, Feb. 1, 2012 /PRNewswire/ — Centerplate, the largest hospitality
partner to North America’s premier sports stadiums, convention centers, and
entertainment venues, is proud to announce a ground breaking partnership with
Farm Aid, and one of its founders, Indiana legend John Mellencamp, that will
make Indianapolis’ Super Bowl XLVI the first ever to offer HOMEGROWN chili,
sourced from sustainable family farms. To make Super Bowl XLVI a true Heartland
experience, three separate dishes will feature ingredients from local Indiana
farmers. The HOMEGROWN menu will also include a vegetarian chili that will be
the first organic concession dish ever served at the Super Bowl.

Inside Lucas Oil Stadium, HOMEGROWN signage will proudly recognize individual
Indiana farmers by name on Super Bowl Sunday, putting the farmers, and their
products, squarely on sports’ biggest stage. For every bowl of HOMEGROWN chili
sold, Centerplate will also make a $2 donation to Farm Aid. And to raise
awareness for this initiative, Farm Aid Board Member and founder John Mellencamp
has signed on to help promote the HOMEGROWN Super Bowl initiative.

“Farm Aid knows family farmers. Our mission is to make sure you do, too,” said
Farm Aid co-founder John Mellencamp. “Farm Aid is introducing football fans to
family farmers by serving HOMEGROWN Chili at the Super Bowl. It’s good food from
family farms, including some from right here in Indiana.”

Centerplate will proudly serve the HOMEGROWN menu in both the general
concessions areas and suites at Lucas Oil Stadium. The menu includes:

— Red Beef Chili – featuring hormone and antibiotic free beef from
regional organic beef producers and Patty Reding of Langeland Farms,
Greensburg, Indiana.
— Green Pork Chili – featuring hormone and antibiotic free pork from
Stanley and Evan Hall of Hall Farms, Paoli, Indiana.
— Organic Vegetarian White Chili – featuring organic beans from the Fields
of Agape Cooperative, Carthage, Indiana. The onions, celery, garlic,
carrots, peppers and oil are also all organic. The vegetarian chili will
be the first organic concession dish ever served at the Super Bowl, made
from ingredients that are certified USDA organic.

The HOMEGROWN menu for Super Bowl XLVI comes as part of Centerplate’s continuing
commitment to buying local products in all of its 250 venues nation-wide.
Centerplate and Farm Aid will continue to explore offering HOMEGROWN menu items
in other stadiums.

“We’re proud to stand side by side with Farm Aid, local family farmers and
Indiana icon John Mellencamp, in their mission to create thriving family farms.
And we’re thrilled they’re working with us to create a true Heartland Experience
for fans,” says Centerplate’s CMO, Bob Pascal. “With this HOMEGROWN program,
Centerplate is raising the bar for local partnership and, with the first ever
organic dish at the Super Bowl, we’re setting a new standard for healthy and
organic hospitality.”

About Centerplate
Centerplate crafts and delivers “Craveable Experiences. Raveable Results.” in
over 250 prominent entertainment, sports and convention venues across North
America – annually serving over 100 million guests. Centerplate has provided
event hospitality services to 15 official U.S. Presidential Inaugural Balls, 12
Super Bowls, 20 World Series, the 2010 Winter Olympic Games, and the largest
plated dinner in history at the Alpha Kappa Alpha Centennial Celebration. The
company was recently named the fastest growing hospitality group in the country
by Nation’s Restaurant News. Visit the company online at

About Farm Aid
Farm Aid’s mission is to build a vibrant, family farm-centered system of
agriculture in America that ensures farmers a fair living, strengthens our
communities, protects our natural resources and delivers good food for all. Farm
Aid artists and board members Willie Nelson, John Mellencamp, Neil Young and
Dave Matthews host an annual concert to raise funds to help farmers thrive and
to promote good food from family farms. HOMEGROWN ConcessionsĀ®brings the
experience of tasting good food from family farms into events and venues. Learn
more at

SOURCE Centerplate

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