Big Machine Named Presenting Sponsor for Brickyard 400
NASHVILLE, Tenn., July 1, 2011 /PRNewswire/ — The Big Machine Label Group has
secured naming rights for the Brickyard 400 at the Indianapolis Motor Speedway,
collaborating to create a unique festival environment at the track that will
appeal to music and auto racing fans alike. Officially billed as the Brickyard
400 presented by Big Machine Records.com, this partnership compliments Big
Machine’s most recent venture into the racing world and is the first time a
record label has ever presented a nationally-televised race in the 100-year
history of The Speedway. In addition to a highly-anticipated race, the event
will feature Superstar artists Rascal FlattsandReba; Platinum sibling trio The
Band Perry; hitmaker Justin Moore, Brantley Gilbert, and Thomas Rhett Akins.
“Music and racing are in my DNA and I’ve been involved in connecting the two for
quite some time. With the recent sponsorship of Dan Wheldon’s Indy 500 winning
effort, the Big Machine Records brand is more recognizable than ever. Now, the
Big Machine Label Group is returning to Indy and bringing superstars Rascal
Flatts, Reba, The Band Perry, Justin Moore and others to create an amazing
racing & music experience for the fans. If you don’t have tickets, run, don’t
walk – this is going to be an incredible day and you want to be there!” said
Scott Borchetta, President & CEO of the Big Machine Label Group.
“Big Machine Records represents some of the best artists in country music and
the Indianapolis Motor Speedway is excited to host several of them on race
morning during the Brickyard 400,” said Indianapolis Motor Speedway Corporation
President and CEO Jeff Belskus. “Adding this country music festival provides
great value to our fans and will make this year’s Brickyard 400 a unique and
exciting event both on and off the track.”
Kicking off the day’s festivities, Justin Moore, The Band Perry, Brantley
Gilbert and Thomas Rhett Akins will perform special acoustic sets. Rascal Flatts
will take the stage for a pre-race mini concert, partially broadcast on ESPN,
before singing the National Anthem. Reba will also lend her voice to the
traditional “America The Beautiful.” Additional Big Machine Label Group artists
will also be on hand to meet fans and sign autographs.
For more information, visit www.bigmachinerecords.com and
www.indianapolismotorspeedway.com.
SOURCE Big Machine Records















