AT&T’s and Sublime with Rome’s Fans Score a Slam Dunk During the 2011 NCAA Men’s and Women’s Final Four Weekend

DALLAS, March 31, 2011 /PRNewswire/ — As brackets slim down to the top teams,
thousands of fans will be flocking to Houston and Indianapolis for the 2011 NCAA
Men’s and Women’s Final Four. Off the court, AT&T* will supply the action with
its entertainment lineup and full court press of activities.

Happenings in Houston

Fans can take a trip to Bracket Town(TM) Refreshed by Coca-Cola Zero(TM) at the
George R. Brown Convention Center today, Thursday, March 31, through Monday,
April 4. There, guests can test the latest AT&T products and services, including
the Motorola ATRIX(TM) 4G, compete against fellow fans in hoops-related games
and meet coaches Friday through Sunday. On Monday, AT&T will host an athlete
autograph session with college basketball legends including Clyde Drexler at
12:30 p.m. CT and Kenny Smith at 2:15 p.m. CT.

Eight top-ranked athletes from the World Freerunning and Parkour Federation,
including Tim “Livewire” Shieff and Ryan Doyle, will perform in Center Court on
Saturday, April 2, 1-1:45 p.m. CT. Using obstacles, the Parkour athletes, along
with additional athletes, will perform stunts and tricks, including flying and
jumping across the court in the largest ever live Parkour performance. After the
performance, the Parkour and Freerunning athletes will be available for a meet
and greet with fans between 2-2:30 p.m. CT.

On Final Four Friday®, April 1 at 4 p.m. CT, AT&T will kick off The Big Dance®
Concert Series – the NCAA’s free three-day music and entertainment festival,
which will be held at Discovery Green Park in downtown Houston – with the AT&T
Block Party.

Spectators will get an exclusive look at the finalists in the running for the
2011 Naismith Men’s College Player of the Year Award presented by AT&T. College
basketball experts including Pete Gillen will discuss each contender, play
highlight reels and interview the finalists on stage at 6:15 p.m. CT.

At 7 p.m. CT, opening act The Hold Steady, who released the “vital piece of
wizened wisdom” (Village Voice) ‘Heaven Is Whenever’ (Vagrant) last year, will
get the party started. The Brooklyn-based indie rock band formed in 2004, with
vocalist Craig Finn, lead guitarist Tad Kubler, bassist Galen Polivka, drummer
Bobby Drake. Information on The Hold Steady can be found at:

http://theholdsteady.net/.

Alternative/ska-punk band Sublime with Rome will hit the main stage at 9 p.m.
CT. Sublime with Rome features drummer Bud Gaugh and bass player Eric Wilson
alongside gifted singer/guitarist Rome. Founded in Long Beach, Calif., by Gaugh,
Wilson, and original vocalist/guitarist Bradley Nowell in 1988, Sublime was
without question one of the most successful and influential ska-punk bands of
all time, with over 17 million albums sold worldwide fueled by such radio hits
as “Santeria,” and the chart-topping “What I Got,” which still garner constant
radio airplay today. Twenty-two year-old Rome scored a chart topping hit of his
own last year, co-writing and performing on the Dirty Heads’ No. 1 single “Lay
Me Down.” Sublime with Rome are currently in the studio working on their highly
anticipated debut album, due out this summer on Fueled By Ramen. More
information on Sublime with Rome is available at:

http://www.sublimewithrome.com/.

On Sunday, the Naismith Trophy presented by AT&T, will be presented to the Men’s
College Basketball Player of the Year at the NABC Guardians of the Game Awards
Show. Fans of college basketball have the unique opportunity to help determine
which talented star will take home the prestigious trophy with the fan vote
accounting for 25 percent of the final tally. To be a part of basketball
history, AT&T wireless customers and basketball fans on all participating
wireless networks can vote for the winner of the Naismith Trophy by texting**
VOTE to 345345 before 11:59 p.m. ET on Saturday, April 2, 2011. Fans are allowed
one vote per wireless number.

Hooked Up in Houston: AT&T Mobile Broadband Experience

In The Big Dance festival area, fans can also charge up and wind down at the
AT&T Fan Zone, where they can enjoy the latest wireless technology and
basketball-themed games. To find out tips on games, performances and more, check
in on foursquare at the AT&T Fan Zone at Bracket Town, AT&T Fan Zone at The Big
Dance, AT&T Block Party, AT&T Presents Parkour at Center Court and AT&T at Final
Four Friday areas.

By checking in and following the AT&T foursquare page, guests will receive the
latest Final Four news and potentially unlock special deals. Learn more at
http://foursquare.com/attfanzone. To get the latest news via SMS text messaging,
text** HOOPS to 88222.

To keep fans connected, AT&T Wi-Fi will be available for attendees to connect at
Discovery Green Park during the AT&T Block Party and The Big Dance Concert
Series. Spectators can log onto AT&T Wi-Fi from their smartphones and other
Wi-Fi enabled devices to enhance their Final Four experience by checking
tournament stats and updates or posting pictures of their favorite performers on
social networking sites. AT&T customers with qualifying AT&T smartphones,
LaptopConnect and high speed Internet plans can access AT&T Wi-Fi at no
additional charge. For more information on how to connect to AT&T Wi-Fi, visit
AT&T Wi-Fi Access.

Additionally supporting fans’ ability to stay connected, in 2010, AT&T increased
wireless capacity by an additional 50 percent on more than 350 cell sites in the
Houston area, upgraded 60 more cell sites to mobile broadband and installed five
new cell sites. AT&T is also deploying temporary cell sites around Reliant
Stadium and Discovery Green and continues to install distributed antenna systems
in several targeted venues to handle increased traffic.

“We’re excited to give college basketball fans the courtside experience,” said
David Christopher, chief marketing officer, AT&T Mobility and Consumer Markets.
“We’re providing plenty of great entertainment and interactive activities to
help fans get engaged with the game, whether you’re experiencing it firsthand at
the Men’s and Women’s Final Four, or if you’re rooting for your favorite team
from home or on-the-go.”

Intensity in Indianapolis

The Women’s Final Four hits the Hoosier state from Friday, April 1 through
Tuesday, April 5, and AT&T has fans in the heart of it all. At Tourney Town(TM)
Refreshed by Coca-Cola Zero(TM) in the Indiana Convention Center, guests can get
autographs from their favorite team members and coaches, experience the latest
AT&T offerings and participate in games, contests, giveaways and more at the
AT&T Fan Zone area.

At the Mascot Challenge in Tourney Town on Sunday, April 3 at 1:30 p.m. ET,
watch the Martin Luther King Community Center Youth Empowerment Program square
off against each other with the help of college team mascots. The winning team
will get a donation for their club and the mascot will receive a check for its
school, all from AT&T.

The Naismith Trophy presented by AT&T will be awarded to the Women’s College
Basketball Player of the Year at the 2011 WBCA Awards Show on Monday, April 4 at
6 p.m. ET.

AT&T will also deploy additional network support in Indianapolis, including a
cell on wheels, to help increase coverage and capacity for fans attending the
games. To get the latest news via SMS text messaging, text** INFO to 88222.

For more information on how AT&T keeps sports fans connected to NCAA athletics,
please visit: http://fanzone.att.net. More information on NCAA can be found at

http://www.ncaa.com/.

All appearances are subject to athlete and entertainment availability. Times are
subject to change.

* AT&T products and services are provided or offered by subsidiaries and
affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

** Standard text messaging rates apply.

About AT&T

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About the NCAA

The NCAA is a membership-led nonprofit association of colleges and universities
committed to supporting academic and athletic opportunities for more than
400,000 student-athletes at more than 1,000 member colleges and universities.
Each year, more than 54,000 student-athletes compete in NCAA championships in
Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more
details about the Association, its goals and members and corporate partnerships
that help support programs for student-athletes. The NCAA is proud to have the
following elite companies as official Corporate Champions–AT&T, Capital One and
Coca-Cola–and the following elite companies as official Corporate
Partners–Buick, Enterprise, The Hartford, Infiniti, LG, Lowe’s, Planters,
Reese’s, Unilever and UPS.

SOURCE AT&T Inc.