Delta Faucet Embraces Muddy Mess Makers, Celebrates Shower Singers

PR Newswire — August 2, 2016

INDIANAPOLIS, Aug. 2, 2016 /PRNewswire/ — What happens when extreme obstacle
course racing is paired with the fact that more than half of Americans (58%) –
and 79% of millennials1 – admit to singing in the shower weekly? An optimal
opportunity for muddy, musical magic. As part of its HappiMess campaign, Delta
Faucet announced its continued partnership with Warrior Dash events and will
debut a new consumer stage in the form of an in-shower karaoke station for
participants to belt out their favorite tunes while getting clean post-race.

The innovative, outdoor showering station delivers a new twist for Warrior Dash
race participants who can turn up the volume to their go-to shower serenades as
they rinse clean after races across the U.S. this summer.

“From bounding over fire and trudging through mud, Warrior Dash race
participants are no strangers to having fun while getting messy,” said Catherine
Roper, Delta® brand marketing director. “We’re proud to be back for a second
year with the Warrior Dash events on our mission to help consumers embrace
life’s messes with confidence and fun. The added karaoke component allows
Dashers to celebrate a bit more loudly and with a bit more fun in a unique,
only-in-the-shower way.”

Additional Singing in the Shower Findings
The Delta Faucet Singing in the Shower survey identified the following trends
for those who turn their shower into private concerts:

— Nearly 1 in 3 (29%) Americans sing in the shower 4 to 7 days a week
— Topping the shower charts: Pop (27%), Rock (24%), R&B (21%), Country
(20%) and Show Tunes (7%)
— 51% of Americans and 76% of Millennials admit to eavesdropping on their
significant other singing with suds
— High hopes! 24% of shower singers liken themselves to British songstress
Adele when singing in the shower, followed by Taylor Swift (17%) and
Michael Jackson (16%)
— Shower singers’ favorite decades rank as follows: 2000 boybands and pop
divas (31%), 1990s hit makers (20%), 70s jams (17%), 80s favorites (17%)
and 60s oldies (15%)
Before reaching the karaoke shower station, Warrior Dash race participants
conquer 12 world-class obstacles throughout the 5K course. Participants can
experience a custom, outdoor shower station featuring more than 40 Delta®
H2Okinetic® showerheads, which deliver water in a unique wave pattern to deliver
the feeling of a warmer, more drenching shower. The shower station can be found
at the following six Warrior Dash events this summer:

— Minnesota – July 23
— Ohio – August 20 & 21
— Pennsylvania – August 27
— Indiana – September 10
— Colorado – September 17
— Oregon – September 24
“As Warrior Dash enters its eighth season of providing memorable, HappiMess
experiences – having partners like Delta Faucet helps us deliver those moments
on and off the course,” said Alex Yount, Sr. Manager of Partnerships at Warrior
Dash and Red Frog Events. “The in-shower karaoke component delivers an
interactive, fun and personalized way to celebrate our Warriors’ accomplishments
and transform them back to clean.”

All H2Okinetic showerheads at the events are WaterSense-labeled and flow at 2.0
gallons per minute or less to create the feeling of more water while using up to
40 percent less water than a standard showerhead. Delta Faucet is a proud
partner of the U.S. Environmental Protection Agency’s WaterSense® Program and
supports the program’s goal of protecting the nation’s water supply.

About Delta® Products
There is transformative power at the heart of every Delta® product. From
Touch2O® Technology that turns faucets on and off with just a touch to
H2Okinetic® shower technology that provides the feeling of more water without
using more water, Delta®products incorporate smart thinking that anticipates
people’s needs. Paired with beautiful and inspirational design, the Delta® brand
is more than just a faucet. A WaterSense® partner of the U.S. Environmental
Protection Agency, Delta Faucet Company is a global organization offering
kitchen and bath faucets, showerheads, tub and shower systems, toilets, bath
sinks and related accessories, selling products in more than 53 countries. For
more information, visit

About Warrior Dash
Warrior Dash is the 5K obstacle course race that anyone can start and everyone
can finish. Since 2009, over 2.5 million participants have celebrated their
decision to leave their normal weekend in the mud – and the running industry
hasn’t been the same since. Warrior Dash and its parent company, Red Frog
Events, with the help of participants and a variety of initiatives, have donated
over $13 million for St. Jude Children’s Research Hospital. Visit to learn more or find a location near you.

1 The Delta Faucets Survey was conducted by Wakefield Research among 1,000
nationally representative U.S. adults ages 18+ between July 8th and July 13th,
2016, using an email invitation and an online survey. Quotas have been set to
ensure reliable and accurate representation of the U.S. adult population ages

WARRIOR DASH® is a registered service mark of Red Frog Events, LLC

Links to additional resources
Delta Online Press Room
Warrior Dash Online Press Room
About Masco Corporation

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