Crown Royal Announces Sponsorship of the 2012 NASCAR Sprint Cup Series Race at Indianapolis Motor Speedway

INDIANAPOLIS, July 28, 2011 /PRNewswire/– In a continuing effort to provide
race fans with an unrivaled experience and honor all of the nation’s heroes, the
Crown Royal® brand today announced it will become entitlement sponsor of the
2012 NASCAR Sprint Cup Series race at Indianapolis Motor Speedway. Officially
titled, the Crown Royal “Your Hero’s Name Here” 400 at the Brickyard, the race
will serve as an expansion of the annual “Your Name Here” program and not only
honor U.S. service men and women, but all of our nation’s heroes.

(Photo: http://photos.prnewswire.com/prnh/20110728/NY43524)

The past two years, Crown Royal focused the annual promotion solely on military
service members to honor their heroic acts and service to their country. The
expanded Crown Royal “Your Hero’s Name Here” 400 program will recognize all of
the unsung heroes who make a difference in our communities, from firefighters
and police officers to local volunteers and military members.

“This partnership gives us the chance to take our annual program to the next
level at one of the most historic venues in motorsports,” said Yvonne Briese, VP
Marketing, DIAGEO North American Whisky. “In addition to providing a
once-in-a-lifetime experience for our winner, we take great pride in the fact
that we are able to acknowledge so many people who do so much for others and ask
for nothing in return.”

The grand prize will go to one special individual who will be provided with the
reigns to their very own race and receive the naming rights to the Crown Royal
“Your Hero’s Name Here” 400. In addition to the grand prize, Crown Royal will
honor various heroes throughout the Crown Royal “Your Hero’s Name Here” 400 at
the Brickyard and integrate special characteristics of the Indianapolis Motor
Speedway to enhance the overall race experience. From showcasing photographs and
stories of heroes from across the country, to on-site stations where fans can
send messages to service men and women stationed overseas, Crown Royal plans to
give heroes the recognition they deserve.

The Crown Royal “Your Hero’s Name Here” 400 at the Brickyard will also serve as
yet another platform to advance the “Please Drink Responsibly” message and to
share the stories of heroes around the country with Indianapolis locals, NASCAR
fans and people everywhere.

“We look forward to an exciting partnership with Crown Royal and an opportunity
to showcase our appreciation for those who make a difference in our
communities,” said Indianapolis Motor Speedway Corporation president and CEO
Jeff Belskus. “It is great to have a partner like Crown Royal to provide race
fans with an exciting and unique race experience at the Brickyard.”

The Crown Royal “Your Hero’s Name Here” 400 will be the marquee event of the
inaugural Super Weekend at the Brickyard, which also will feature a NASCAR
Nationwide Series event Saturday, July 28, two GRAND-AM road races Friday, July
27 and Nationwide practice Thursday, July 26.

About Crown Royal

Crown Royal Canadian whisky is the number one selling Canadian whisky brand in
the US by value and has a tradition as long and distinctive as its taste.
Specially blended to commemorate a grand tour of Canada made by King George VI
and Queen Elizabeth of Great Britain in 1939, Crown Royal Canadian whisky’s
smooth, elegant style reflects its aristocratic origins and is considered the
epitome of Canadian whisky. The Crown Royal Company is a primary sponsor of the
No. 17 Roush Fenway Ford Fusion driven by Matt Kenseth. For more information
visit www.crownroyal.com. Crown Royal encourages all race fans to please enjoy
responsibly.

About Diageo

Diageo (Dee-AH-Gee-O) is the world’s leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits, wines and beer
categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B,
Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and
Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world.
The company is listed on both the New York Stock Exchange (NYSE: DEO) and the
London Stock Exchange (DGE).

For more information about Diageo, its people, brands, and performance, visit us
at Diageo.com. For our global resource that promotes responsible drinking
through the sharing of best practice tools, information and initiatives, visit
DRINKiQ.com.

2011 Brickyard 400 tickets

Tickets are on sale for the 2011 Brickyard 400 on Sunday, July 31 at the
Indianapolis Motor Speedway.

Race Day ticket prices start at just $30. Fans can buy tickets online at
www.imstix.com, by calling the IMS ticket office at (317) 492-6700, or (800)
822-INDY outside the Indianapolis area, or by visiting the ticket office at the
IMS Administration Building at the corner of Georgetown Road and 16th Street
between 8 a.m.-5 p.m. (ET) Monday-Friday. Children 12 and under will receive
free general admission to any IMS event in 2011 when accompanied by an adult
general admission ticket holder.

Tickets for groups of 20 or more also are on sale. Contact the IMS Group Sales
Department at (866) 221-8775 for more information.

CONTACTS:
Nicole Anastasi Mike DaRe J. Douglas Boles
Indianapolis Motor
Taylor Diageo Speedway
704.796.9992 646.223.2016 317.492.6412
nanastasi@taylorstrategy.com mike.dare@diageo.com dboles@brickyard.com

SOURCE Crown Royal