Boy Scouts Introduce New Popcorn Lineup For Fall Sale

INDIANAPOLIS, Sept. 1 /PRNewswire/ — This fall, Cub Scouts and Boy Scouts will
introduce a whole new lineup of Trail’s End popcorn products for their annual
fundraiser – the biggest change in 30 years. Since 1980, Americans have
supported Scouting with their purchases of Trail’s End microwave popcorn and
ready to eat popcorn treats. When their popcorn goes on sale next week, Scouts
have every reason to believe the public will eat it up.

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The sale this year occurs during the Boy Scouts of America’s 100th anniversary.

The Trail’s End popcorn sale helps pay for local Scouting programs in
communities all across the country, and Scouts enjoy a great return on their
sale, with more than 70% of the purchase price going to fund local Scouting.

The new Trail’s End products have better flavor, are better for you and come in
all-new packaging. And consumers will, on average, get 20% more product than
before.

Unbelievable Butter microwave, Butter Light microwave and ready to eat Cheese
Corn are now made with canola oil, with 0 grams trans fat and low saturated fat.
The microwave products have new “Butter Burst” flavoring with a more robust
butter flavor. Trail’s End Caramel Corn is made with natural sweeteners, and
Trail’s End chocolate products contain no hydrogenated oils.

All of the ready to eat products have beautiful new packaging that’s better for
the environment because less packaging waste ends up in landfills. Traditional
metal canisters have been replaced with bags that are re-closable for freshness,
a hit with consumers. All of the Trail’s End packaging now displays photos of
Scouts and describes the benefits of Scouting to boys and to their communities.

This year, consumers can again donate popcorn to U.S. military personnel. Doug
Dent, of Trail’s End Popcorn, explains, “This is the fourth year for our
military program, and it’s really a win-win-win situation. People can purchase
popcorn for the men and women serving our country and support local Scouting at
the same time. And they will know they’re benefiting two great institutions in
one generous act.”

And consumers can support Scouting year ’round online at trails-end.com. They
can order popcorn and receive it direct from Trail’s End, with Scouts still
realizing a 70% return.

Popcorn has been a part of Scouting for 30 of Scouting’s 100 years. In 1909
Chicago publisher William D. Boyce, while visiting London, learned of the
Scouting movement, and in 1910 incorporated the Boy Scouts of America. Since
then more than 110 million Americans have been members of the BSA.

Trail’s End is sold exclusively by Scouts in more than 280 Scout councils across
the United States and Canada.

SOURCE Trail’s End Popcorn