Wendy’s Drive to the Final Four Takes on Indianapolis

PR Newswire — March 17, 2017

INDIANAPOLIS, March 17, 2017 /PRNewswire/ — Wendy’s® has arrived in
Indianapolis for the first and second round of the NCAA Men’s Basketball
Championship, the third stop on the Drive to the Final Four.

Traveling 700+ miles cross-country may seem like lot of effort to catch tip-off,
but when you are truly committed, no amount of effort is unreasonable. Like NCAA
fans, Wendy’s is dedicated to going the distance – and we’re not just talking
about the Drive to the Final Four road trip, but also serving fresh, never
frozen beef.

This Friday, you can find Wendy’s, the Official Hamburger of the NCAA,
tailgating at the first and second rounds of the NCAA Men’s Basketball
Championship. Wendy’s Food Truck will be serving free samples of fresh, never
frozen cheeseburgers and fans will have a chance to win Unreasonable Upgrades,
participate in fresh experiences like sinking their Beat-the-Clock shot and
being captured in a Don’t Get Frozen in the Moment slow motion video, and even
meet YouTube star Brodie Smith. Details included below.

What: Wendy’s Drive to the Final Four Road Trip, Tailgate Stop for First/Second
Round of the NCAA Men’s Basketball Championship

Where: Bankers Life Fieldhouse, 125 S Pennsylvania St, Indianapolis, IN 46204

— Friday, March 17: Georgia Street, Center Block
— Sunday, March 19: Georgia Street, East Block

— Friday, March 17, from 11AM – 7PM
— Sunday, March 19, from 10AM – 2PM
Event Details:

— Wendy’s Food Truck Sampling: Serving free samples of fresh, never frozen
cheeseburgers and Frosty® treats
— Beat-the-Clock Shot: Putting 3 seconds on the clock, fans are given a
chance to beat the buzzer and sink a basket for a chance to win
Unreasonable Upgrades, like gift cards and upgraded game tickets to
regional tournaments
— Don’t Get Frozen in the Moment Photo Opp: Showing off their game-winning
shot, fans will be recorded in slow motion and they can share it on
social media
— Fresh, Never-Frozen Wendy’s Bracket: Making game-time decisions before
tip-off, fans can learn more about our one-of-a-kind bracket builder on
— Fresh Beef Filter: Unlocking a unique snapcode, consumers can share
their experience with a Fresh filter
**Assets available upon request.**

— Fresh beef available in the contiguous U.S., Alaska and Canada
About The Wendy’s Company
The Wendy’s Company (NASDAQ: WEN) is the world’s third largest quick-service
hamburger restaurant chain. The Wendy’s system includes more than 6,500
restaurants in 30 countries and U.S. territories. For more information, visit

About the NCAA
The NCAA is a diverse association of more than 1,100 member colleges and
universities that prioritize academics, well-being and fairness to create
greater opportunities for nearly half a million student-athletes each year. The
NCAA provides a pathway to higher education and beyond for student-athletes
pursuing academic goals and competing in NCAA sports. More than 54,000
student-athletes experience the pinnacle of intercollegiate athletics by
competing in NCAA championships each year. Visit ncaa.org and ncaa.com for more
details about the Association and the corporate partnerships that support the
NCAA and its student-athletes. The NCAA is proud to have AT&T, Capital One and
Coca-Cola as official corporate champions and the following elite companies as
official corporate partners: Allstate, Amazon Echo, Buffalo Wild Wings, Buick,
Enterprise, Infiniti, LG, Lowe’s, Marriott International, Nabisco, Northwestern
Mutual, Pizza Hut, Reese’s, Unilever and Wendy’s.

Frank Vamos, 614-764-8477, frank.vamos@wendys.com
Steven Coulombe, 404-879-9292, steven.coulombe@ketchum.com
Gail Dent, 317-917-6117, gdent@ncaa.org

To view the original version on PR Newswire,

SOURCE Wendy’s

Subject Codes: PC/t.170317080005819, PT/lang.en, PC/ticker, IN/SSE,
IN/SPT, IN/FOD, RE/Indiana, PC/priority.r, PC/category.f,
PC/DataFeat_indpr, PC/port_32, PC/class.1030,
PC/WAVO_l….., PC/APT_l…., PC/state_l, PC/wavo1_l,
PC/Billing_AAR, PC/Billing_INI, PC/Billing_RWB,
PC/Billing_TNW, PC/1stAcc_485900, PC/bureau_CL,
PC/port_01, PC/port_96, PC/port_31, PC/port_19,
PC/port_91, PC/website, PC/photo, PC/id_CL39118

Company Codes: NASDAQ-NMS:WEN

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