Walker Clients Recognized for Outstanding Customer Initiatives

INDIANAPOLIS, June 22, 2011 /PRNewswire/ — Customer strategy consulting firm,
Walker, announced three of their clients – Adobe, EMC, and Intel – were named
finalists in the 2011 Forrester Research Voice Of The Customer Awards. Adobe was
named one of three winners, and EMC and Intel were named in the 10 finalists.
The Forrester Research Voice Of The Customer Awards recognize initiatives that
enable companies to dramatically improve how they collect, interpret, and react
to customer feedback.

“We’re proud to see our clients receive recognition for excellence in customer
strategies,” Walker President Phil Bounsall said. “They clearly understand the
importance the customer perspective has on their business.”

Forty entries representing leading brands in financial services, healthcare,
retail, technology, and travel submitted entries to this year’s Voice Of The
Customer Awards. Winners were judged across five categories: clarity of
approach, business value to the organization, positive impact on customer
experience, innovation, and potential for other companies to repeat the
practice.

“This year’s nominees set a new bar for the scope, scale, and quality of voice
of the customer programs,” Forrester Research Analyst, Andrew McInnes said.
“Compared to previous participants, they incorporate more customer data,
influence more internal stakeholders, and deliver more value to their customers
and their bottom lines. The best VoC programs this year drew a direct line from
their VoC activities to their business results, earning themselves a permanent
seat at the executive table.”

For more information about Walker, please visit us at www.walkerinfo.com. Also,
to read our latest thoughts on the customer perspective visit our blogs at
blog.walkerinfo.com.

About Walker

Walker specializes in customer loyalty and related customer strategies,
including innovative approaches to segmenting, valuing, obtaining, serving, and
retaining customers. Walker’s diverse team of consultants provides tailored,
comprehensive solutions to help companies achieve their business objectives and,
ultimately, grow shareholder value. Walker’s consultants regularly conduct
workshops and assessment programs to help organizations improve their ability to
administer customer listening programs. For more information, visit
www.walkerinfo.com.

SOURCE Walker