Vertellus Launches New Website, Reveals New Tagline

INDIANAPOLIS, May 6, 2014 /PRNewswire/ — Vertellus has launched a new
website that reflects the company’s continued growth in North America, Europe
and Asia. The website is part of an enhanced brand identity that builds upon the
company’s reputation as a global leader in the specialty chemical industry and
is complemented with the tagline, “Smart Chemistry. Our Specialty.(TM)” Beyond
design and aesthetic enhancements, the newly launched website delivers improved
user functionality and easier site navigation across a spectrum of platforms.

Located at, the website provides online visitors with an
introductory overview of the company’s leadership in specialty chemicals serving
several attractive market areas including agriculture, C.A.S.E. (coatings,
adhesives, sealants, elastomers), industrial specialties, nutrition, personal
and consumer care, pharmaceuticals, and plastics and polymers.

Site visitors can quickly “drill down” to very specialized product and
application information by using a convenient browsing tool on the product page.
The tool allows the site’s online visitors to browse by product or application.

“The Vertellus website focuses on delivering straightforward, easy-to-access
information for very complex and specialized inquiries. Whether our customers
are looking for a highly targeted pyridine derivative or a natural and renewable
castor or citrate solution, our objective is to efficiently and accurately
deliver the information our customers seek,” said Vertellus Specialties Global
Sales Director Mark Lewis.

The new brings attention to Vertellus’ global presence by giving
site visitors visibility to career opportunities and trade shows worldwide. In
addition, the new site allows for friendly viewability with multiple electronic
devices. Improved access across a range of platforms delivers a better user
experience for customers working in a breadth of environments across the globe.

“Our customers require easily accessible and highly specialized information
regardless of their location or the device they use to access the data,” Lewis

From a brand perspective, the modernized website welcomes visitors to a fresh
and creative design that conveys the company’s commitment to innovation and
technology along with the wide spectrum of industries it serves. Lewis said that
the new website is one example of Vertellus’ efforts to improve brand identity
and highlight the company’s presence in the specialty chemicals arena.

About Vertellus
Headquartered in Indianapolis, Indiana, Vertellus is a modern, progressive
specialty chemicals company focused on the manufacture of ingredients used in
pharmaceuticals, personal care, nutrition, agriculture, and a host of other
market areas affected by trends favoring “green” technologies and chemistries.
Vertellus is the number one global producer of pyridine and picolines, specialty
pyridine derivatives, DEET, castor oil derivatives and systems, and a world
leader in Vitamin B-3 and citrate polymer additives and systems. Vertellus
benefits from a technically advanced global manufacturing base and has
approximately 800 employees.

SOURCE Vertellus

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