Teradata Wins Top Sales and Marketing Technology Award at TechPoint 2014 Mira Awards in Indianapolis

INDIANAPOLIS, May 8, 2014 /PRNewswire/ — Teradata (NYSE: TDC), the analytic
data platforms, marketing applications and services company, with a major office
in Indianapolis, said today that it has received the 2014 Mira Award for Sales
and Marketing from TechPoint, Indiana’s technology growth initiative.

http://photos.prnewswire.com/prnvar/20130716/CL47933LOGO

The award was presented on Saturday, May 3, when TechPoint honored Indiana’s
best companies, entrepreneurs and educators for their technology excellence and
innovation at the 15th annual Mira Awards gala held at the JW Marriott in
downtown Indianapolis.

TechPoint’s Tech Sales and Marketing Mira Award is given to the Indiana
technology company or partner that achieved notable results through a sales
and/or marketing campaign effort in 2013. Teradata was selected as this year’s
winner based on the results of its global 2013 Data-Driven Marketing campaign, a
strategic thought leadership initiative designed to raise awareness about the
value and opportunities for businesses that leverage data-driven marketing
solutions. The broad, integrated marketing campaign included, advertising, email
marketing, web and social media elements, as well as a large-scale global survey
of marketers, and promotion of a book, Big Data Marketing, by Teradata’s
Marketing Applications CMO, Lisa Arthur.

“We salute all of the distinguished nominees in this category, and on behalf of
the many talented Teradata marketing and applications experts in Indiana, we are
honored to receive this award from TechPoint,” said Darryl McDonald, president,
Marketing Applications, Teradata. “Teradata’s global thought leadership is
focused on enlightening today’s business leaders about the value of data-driven
marketing, and is based on our unique vision for unifying sales and marketing
activities under a common, customer-focused view. We are extremely proud of our
Marketing Applications team, which is changing the world of integrated marketing
with the Teradata Integrated Marketing Cloud.”

TechPoint received a record-breaking 170 award applications, which is a 40
percent increase in applications over just last year. Mike Langellier, president
and CEO of TechPoint, said that the dramatic increase is another positive
indicator of the strength and momentum of Indiana’s tech sector.

For more information about Teradata’s data-driven marketing offerings, visit the
campaign website. To learn more about technology career opportunities in
integrated marketing management with Teradata, in Indiana and worldwide, visit
Teradata Careers or contact Peggy.Nichols@Teradata.com (317.814.0875).

Relevant Links

TechPoint Blog

Award Video – YouTube

About TechPoint

TechPoint is Indiana’s statewide technology initiative focused on growing
Indiana’s tech sector by promoting the successes of technology companies and
professionals; supporting the formation of capital, expansion and attraction of
technology companies; and advocating appropriate public policy. For more
information, please visit www.techpoint.org.

About Teradata

Teradata (NYSE: TDC), a global leader in analytic data platforms, marketing and
analytic applications, and consulting services, helps organizations become more
competitive by increasing the value of their data and customer relationships.
Visit teradata.com for details.

Get to know Teradata:

Twitter: https://twitter.com/teradatanews
Facebook: http://www.facebook.com/Teradata
YouTube: http://www.youtube.com/user/teradata
LinkedIn: http://www.linkedin.com/company/teradata/products

Teradata is a trademark or registered trademark of Teradata Corporation in the
United States and other countries.

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SOURCE Teradata

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