Teradata Marketing Applications CMO Lisa Arthur Honored by Sales Lead Management Association

INDIANAPOLIS, May 6, 2014 /PRNewswire/ — Teradata Corp. (NYSE:TDC), the
leading analytic data platforms, marketing applications and consulting services
company, today announced that the Chief Marketing Officer for its marketing
applications offerings, Lisa Arthur, has been named by the Sales Lead Management
Association (SLMA) as one of 20 “Women to Watch” in 2014.

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This is the third time in four years that SLMA has recognized Arthur with this
top industry honor, which identifies the most influential women in Sales Lead
management. Arthur was noted for her guidance, inspiration, teaching and
leadership around data-driven marketing. She has harnessed this knowledge in a
new book for C-level executives and marketers titled, “Big Data Marketing;
Engage Your Customers More Effectively to Drive Value” (WILEY), which presents a
timely and provocative approach to overcoming big-data chaos, and driving
measurable value from data-driven insights.

“I’m proud of the work Teradata is doing to support our customers’ sales and
marketing efforts by helping them increase the value of their data and customer
relationships through data-driven marketing solutions,” Arthur commented. “Being
recognized by SLMA as a leader validates both our marketplace vision and
leadership, and is an honor for our entire organization because it encourages us
to stay the course in helping companies improve marketing performance to drive
top-line growth.”

Ron Goodman, SLMA’s VP of Business Development said, “We take pleasure in
recognizing the leadership of those nominated, as well as Lisa and all those who
were chosen by a panel of judges. The ’20 Women to Watch in Sales Lead
Management,’ and their photos, appear on the SLMA site.”

About Lisa Arthur

Lisa Arthur has more than 30 years of experience in technology marketing. In her
current role as CMO, Marketing Applications, Teradata Corp., Arthur drives
global market and demand strategy, product and solutions marketing and
customer-centric initiatives, and serves as a global industry thought leader
around data-driven marketing and Teradata’s Integrated Marketing Cloud
solutions. Before joining Teradata, Lisa served as CMO of Aprimo, a company
acquired by Teradata in 2011. A frequent speaker at business and industry events
concerning topics about global, data-driven marketing, Arthur is also a blogger
on The Economist’s “Lean Back” blog, a leading destination site for global
marketers.

About the Sales Lead Management Association

The mission of the Sales Lead Management Association is to help companies become
successful in the critical business process of managing sales leads. The SLMA
has 8,000 worldwide members and 300-plus articles from 60 authors on the SLMA
website. Activities throughout the year include a blog, newsletter, ’20 Women to
Watch in Sales Lead Management,’ the ’50 Most Influential People in Sales Lead
Management,’ SLMA Weekly Radio (185 shows, 285 CEO Interviews), and the SLMALive
Radio Channel: internet radio for marketers and salespeople. Sponsorship
programs are available. For more information about SLMA, call Sue Campanale at
714-637-6989.

About Teradata

Teradata (NYSE: TDC), a global leader in analytic data platforms, marketing
applications, and consulting services, helps organizations become more
competitive by increasing the value of their data and customer relationships.
Visit teradata.com for details.

Get to know Teradata:
Twitter: https://twitter.com/teradatanews
Facebook: http://www.facebook.com/Teradata
YouTube: http://www.youtube.com/user/teradata
LinkedIn: http://www.linkedin.com/company/teradata/products

Teradata is a trademark or registered trademark of Teradata Corporation in the
United States and other countries.

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SOURCE Teradata

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