Teradata Completes Acquisition of Aprimo

INDIANAPOLIS, Jan. 24, 2011 /PRNewswire/ — Teradata (NYSE: TDC), the world’s
largest company solely focused on data warehousing and enterprise analytics, has
completed its acquisition of Aprimo, a global leader in cloud-based integrated
marketing software. Together, the two innovators will drive the future of
integrated marketing, enabling corporations to optimize marketing performance
with more detailed, comprehensive insights from a universe exploding with big
data.

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here:http://www.teradata.com/t/News-Releases/2011/Teradata-Completes-Acquisition-of-Aprimo

Marketing executives will be among the first to benefit from the combined
capabilities of Aprimo and Teradata. An Argyle Group and Aprimo CMO survey
recently identified top executive marketing challenges, which include
integrating campaigns across proliferating digital and traditional channels, the
elimination of data silos that inhibit results analysis and metrics – and
proving ROI on marketing. Aprimo has resolved these challenges with a fully
integrated suite for hundreds of customers, including 36 of the Fortune 100.
Among these are Target Corporation, Warner Bros. Inc., and Nestle S.A.

The acquisition will immediately put Teradata in a market-leading position in
Integrated Marketing Management. Teradata will build on this strong position and
plans to expand its application portfolio into other high value business
applications, including those that drive insights from the ever-growing volumes
of big data – a complex phenomenon that is expanding marketing opportunities
with an explosive number of new data sources.

This phenomenon is driven by consumers who are adopting new digital channels and
information sources to connect, converse and shop. The integration of global
social media insight and unstructured data with detailed information collected
from customer touch points transforms the enterprise data warehouse gold mine
into an analytic diamond mine. Combined with Aprimo’s Integrated Marketing
Management suite, marketers gain unprecedented insight and power to create
differentiated customer experiences. This is the definitive sweet spot for
business transformation created by the combined capabilities of Teradata and
Aprimo.

Aprimo will be integrated into Teradata’s operations, and the Aprimo
organization will support Teradata’s applications strategy, including
development, marketing, sales, and services.

“Today is a significant step forward in our successful journey in being the
recognized leader of Integrated Marketing Management solutions. The combination
of our teams and solutions will enable us to continue accelerating growth,
fueling innovation for our customers and rapidly expanding our global presence,”
said Bill Godfrey, president of Aprimo, which will remain located in
Indianapolis. “With these combined assets, we look forward to delivering
world-class applications that will uniquely benefit our customers, partners and
provide a vibrant environment for Aprimo’s team.”

“To achieve profitable and sustainable growth, companies need better analytical
insight. Together, Teradata and Aprimo will help them find areas to reduce
costs, optimize performance and gain the insight and agility needed to close the
gap between strategy and execution,” said Darryl McDonald, Teradata executive
vice president, Applications, Business Development, and CMO. “Our goal is to be
a trusted advisor and provide business applications that offer proven results
and deliver lasting value.”

Supporting Quotes

— “The addition of Aprimo’s capabilities and marketing solutions to the
Teradata portfolio makes good sense for marketers in search of a
broader, integrated solution for database-driven CRM. We are intrigued
by the combination and believe it is well worth exploring opportunities
for improved targeting and analytics in conjunction with our successful
use of Teradata Relationship Manager within a Teradata Enterprise Data
Warehousing environment.” Marc Oppenheimer, vice president of
relationship marketing for Station Casinos
— “The integration of people, processes and technology to drive ROMI is
the true value proposition underlying IMM (formerly known as Enterprise
Marketing Management). By 2014, companies that develop an IMM strategy
will deliver a 50% higher ROMI than those that don’t. With continued
pressure on marketing budgets and accountability, marketing leaders and
chief marketing officers (CMOs) need a foundation that enables them to
integrate people and processes across the marketing ecosystem for
planning, financial management and performance management, as well as to
balance the channel mix (online/offline, traditional media and social
media).” Kim Collins, Gartner -Focus on Integrated (Rather Than
Enterprise) Marketing Management 6/10/10
— “Besides being a growth category – our last forecast estimated that this
market is growing at roughly 17% – campaign management is mission
critical. It is the fundamental technology that allows marketers to use
customer data to develop relevant, multichannel communications. Simply
put, it unlocks the value in customer data. This is particularly timely
given the unprecedented growth in data volumes, driven primarily by the
popularity of online, social, and mobile channels.” –Suresh Vittal,
Forrester Research.
— “The Integrated Marketing Management space is emerging as an important
if not imperative business space where advanced technologies that bring
a competitive edge to marketers will be highly sought after. A vendor
that can provide accelerated data management and analytic agility with
proven platform capabilities in the Marketing Ops and Demand Generation
– plus expertise in SaaS, lead nurturing and MRM – has the potential to
provide an attractive and vigorous marketing automation platform.”
–Jonathan Block, Vice President and Service Director, SiriusDecisions

Relevant news resources:

— Gerson-Lehrman Group Analysis: Teradata and Aprimo – January 3, 2011 -
After the Acquisition, You Might Want to Stick With Aprimo
— Gartner report, Kim Collins – December 23, 2010 – Teradata Strengthens
Integrated Marketing Management with Aprimo Deal
— Forrester blog, Suresh Vittal – December 29, 2010 – The Marketing
Software Convergence Continues: Teradata Acquires Aprimo For $525
Million
— News Release Announcement – December 22, 2010 – Teradata to Acquire
Aprimo
— Teradata focus on business analytics – October 25, 2010 – Teradata
Accelerated Analytics Transforms Data Warehouses into Analytic Services
Environments
— Aprimo commentary – Imperatives of the Marketing Revolution – Article
series, 2010
— Aprimo CMO Survey – May 18, 2010 New Survey Reveals Biggest Challenges
Facing CMOs Today