Staples Launches iGoDigital’s Product Recommendation Platform

INDIANAPOLIS, June 30 /PRNewswire/ — iGoDigital, the market and technology
leader in Personalized Product Recommendations, announced that Staples has
replaced its cart-level product recommendations system with iGoDigital. The
Internet’s largest office superstore, ranked #2 on the Internet Retailer 500
with more than $9.8 billion in annual sales, selected iGoDigital based on its
proven record of success with 6 of the top 10 online retailers.

iGoDigital’s team of experts worked closely with Staples to understand their
specific business goals. Some of the major factors that were addressed include
the need to improve AOV (Average Order Value) and the desire for extensive
merchant control over the logic behind the solution.

Now, with iGoDigital’s Product Recommendation Platform, Staples is able to offer
a complete “basket” of related and compatible products to every site visitor
that adds an item to the Staples shopping cart. This is accomplished through the
display of product recommendations from the most relevant product categories
presented to each customer after they’ve added an item to their shopping cart.
This strategically placed page is presented to each customer before they begin
checkout and is designed to increase AOV, items per order, and conversion rates.

iGoDigital’s intelligent merchant tool, customized to the specific needs of the
Staples business teams, allows Staples to have vital input when determining the
“basket” of items that will ultimately be displayed to the shopper. Furthermore,
Staples has access to iGoDigital’s suite of reporting tools, which provide
insight into the effectiveness of the recommendations and their overall impact
on revenue, average order value, and conversion rates.

About Staples Inc.

Staples Inc. is the world’s largest office supply retail store chain, with over
2,000 stores worldwide in 27 countries. It also does business via the Internet:
http://www.Staples.com. The company has catalog and delivery businesses and
serves customers globally.

About iGoDigital

iGoDigital provides a suite of web-based commerce tools designed to personalize
every customer interaction by emulating and, in many cases, improving the
in-store shopping experience. iGoDigital currently serves many of the world’s
most successful and respected brands, including Best Buy, Walmart, Nokia, Cisco
and Dell.

iGoDigital is headquartered in Indianapolis, IN and was named to the 2008 “Inc
500″ of the fastest growing private companies. Please visit the company’s
website at www.iGoDigital.com or follow us on Twitter at twitter.com/igodigital.

SOURCE iGoDigital