Rotary Lift Installer Network Becoming Go-To Resource for Certified Lift Inspectors

MADISON, Ind., April 6, 2014 /PRNewswire/ — Rotary Lift customers know they
can turn to Rotary Authorized Installers (RAIs) for superior vehicle lift
installations, service and warranties. Soon, lift owners across the country also
will be able to rely on RAIs for professional lift inspections, as Rotary Lift
now requires each RAI company to have at least one Automotive Lift Institute
(ALI) Certified Lift Inspector on staff.

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ALI Certified Lift Inspectors are proven qualified to inspect any manufacturer’s
vehicle lifts in accordance with ANSI/ALI ALOIM-2008, the national standard
covering vehicle lift operation, inspection and maintenance. There are already
more ALI Certified Lift Inspectors in Rotary Lift’s RAI network than in any
other manufacturer’s distribution channel. Rotary Lift is the first manufacturer
to support the ALI Lift Inspector Certification Program with a certification
requirement for its service network.

“There are nearly 400 RAIs across the United States and 60 percent of them
currently have employees enrolled in the ALI Lift Inspector Certification
Program,” says Ron Lainhart, parts and service manager for Rotary Lift and an
ALI Factory Designated Trainer. “We are requiring the rest of our RAIs to enroll
a participant by the end of 2014. As a result, Rotary Lift RAIs will be fully
equipped to meet the changing needs of the vehicle service industry. The ALI
Lift Inspector Certification Program has professionalized the vehicle lift
inspection process, and anyone who does not start adapting now will be left

Factory-trained RAIs are the exclusive providers of Rotary Lift warranty work.
They are the only distributors who are authorized to install Rotary Lift’s
popular SmartLift® and MOD series environmentally friendly inground lifts and
heavy-duty parallelogram lifts. Customers receive enhanced warranties for all
lifts installed by RAIs. To ensure fast service, RAIs keep the most common
Genuine Rotary Parts(TM) in stock.

RAI companies are located in all 50 states and most metropolitan areas, so the
new requirement will put an ALI Certified Lift Inspector close to most lift
users. Annual lift inspections are required by ANSI/ALI ALOIM-2008, and enforced
by local, regional and national health and safety officials. By identifying lift
issues before they become major problems, annual inspections protect employees,
reduce lost days, maintain productivity and lower repair costs.

The ALI Lift Inspector Certification Program provides third-party verification
that an inspector is qualified to inspect any vehicle lift. All ALI Certified
Lift Inspectors must meet prerequisites and pass two exams to complete the

“Inspector certification is not easy to achieve,” says Lainhart. “It takes time
and dedication. ALI Certified Inspectors have committed themselves to a
challenging program, so you know you are receiving real value when you hire them
to inspect your lifts. Everything about their inspection procedure has been
standardized and approved by ALI, so they will not overlook something a
non-certified inspector might miss.”

To find a Rotary Authorized Installer in your area, call (800) 640-5438.
Complete information about Rotary Lift light- and heavy-duty lifts is available
at You can also find Rotary Lift on Facebook,; Twitter,; and YouTube,

About Rotary Lift

Rotary Lift is the leading brand of vehicle lifts and equipment designed to
increase technician productivity. Founded in 1925 by the inventor of the first
automotive hydraulic lift, Rotary Lift offers the broadest line of lifts for use
in professional automotive service, commercial truck and transit, and
enthusiast/residential customer segments. There are more Rotary Lift products
used in vehicle repair shops around the world than any other brand.

Rotary Lift is a Vehicle Service Group (VSG) brand. VSG comprises nine major
vehicle lifting and collision repair brands: Rotary Lift, Chief® Automotive
Technologies, Forward® Lift, Direct-Lift®, Hanmecson®, Revolution® Lift,
Elektron, Blitz® and nogra®. Based in Madison, Ind., VSG has operations
worldwide, including ISO 9001-certified manufacturing centers in the U.S.,
Europe and Asia.

SOURCE Rotary Lift


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