More Than 200 Jayco Dealers Participate in 4th Annual National Sales Event

MIDDLEBURY, Ind., March 31, 2011 /PRNewswire/ — Aimed at helping families gear
up for the camping season and spend quality time together in the outdoors,
Jaycoannounces its annual Blue Tag National Sales Event. Jayco dealers
throughout the U.S. and Canada are participating in the sale.

The event marks the fourth consecutive year dealers have united in a large-scale
promotional effort to boost sales, reduce 2011 inventory and promote Jayco’s
industry-leading two-year warranty and high average resale value. The event will
start on April 1 and run through May 31, 2011 at participating dealers.

Jayco increased promotional efforts this year by adding a new system, which
allowed dealers to customize direct mail tabloids, newspaper inserts, 30-second
television commercials or radio spots. The dealers had the opportunity to play
an even bigger role in helping deliver the Blue Tag message by taking advantage
of email marketing campaigns, point-of-purchase materials and internet banner
ads.

“We’re gratified to have dealers who share in Jayco’s success, and who
understand what makes this type of event a success,” said Sid Johnson, Jayco’s
Director of Marketing. “With an increased arsenal of marketing tools, we think
the timing is particularly appropriate for our dealers to make a huge impact
across North America”.

Building on the successful formula of the past events, a customer sweepstakes
was added to create event awareness and drive traffic during the sales event
months. The sweepstakes features 25 giveaway prizes — five camping adventure
packages and 20 Flip(TM) video cameras.

The adventure packages, valued at $2,000, includes a $500 gas card, a $500
grocery card, $700 in Yogi Bear’s Jellystone Park(TM) stays, a Flip(TM) video
camera and a prize pack of goodies for on-the-road fun. Customers are directed
to register online and then visit their local Jayco dealer to check their lucky
number.

“As a family-owned company, we think we have an understanding of what drives our
customers to our products,” Johnson said. “Making sure our RVs are affordable,
liveable and well-built are just a few of the ways we can fulfill that
commitment, and the sweepstakes this year offers us the chance to help make
those family trips even more memorable.”
Sid
Contact Johnson
574-825-5861

SOURCE Jayco