Larry H. Miller Dealerships Get a Lift in Service Profits from Rotary Lift Shockwave-Equipped SmartLift Inground Lifts

MADISON, Ind., May 6, 2014 /PRNewswire/ — When you’re in charge of fixed
operations for one of the 10 largest dealership groups in the United States, you
get pitched a lot of new products. For Dan Johnson, fixed operations director at
Larry H. Miller Dealerships of Sandy, Utah, seeing is believing.

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“We were in the process of a number of construction projects when I had the
opportunity at SEMA to watch a demonstration of a Rotary Lift Shockwave
(TM)-equipped lift vs. a standard lift,” Johnson recalls. “It was immediately
clear how much faster Shockwave is. My thought was, with our group of 55
dealerships employing well over 900 technicians, if I take the couple minutes
per job we’d save with Shockwave and multiply that by 900 technicians and then
multiply that by our current effective labor rate: It equals a lot of money. At
that point, I was sold.”

Johnson proceeded to work with his long-time Rotary Lift distributor, McGee
Company, to order 115 Shockwave-equipped lifts for installation in several new
Larry H. Miller dealership locations, including Nissan, Lexus, Dodge/Ram and
Hyundai stores in Colorado, Utah and Arizona.

Billed as the “world’s fastest lift,” Rotary Lift Shockwave-equipped two-post
surface and SmartLift® inground lifts are twice as fast as standard vehicle
lifts, enabling technicians using them to be more productive.

In a recent analysis, Johnson found that technicians using Shockwave-equipped
SmartLift inground lifts at the newly built Larry H. Miller Lexus Murray in
Murray, Utah, are able complete at least one additional job per day, resulting
in $59,904 in additional revenue per bay annually. With 29 Shockwave-equipped
bays, Larry H. Miller Lexus Murray is on track to generate more than $1.7
million in incremental revenue every year thanks to Shockwave technology.

The returns don’t stop there. Shockwave-equipped lifts are battery operated with
built-in chargers, eliminating the need for expensive 220V wiring. Johnson
estimates that this DC power system saves Larry H. Miller Dealerships around
$500 per lift on electrical installation. Ongoing energy bills are also lower
since the lifts use less electricity.

For new construction, Johnson has also shifted from the Rotary Lift two-post
surface lifts that Larry H. Miller Dealerships have relied on for more than 30
years to Rotary Lift SmartLift inground lifts. Because inground lifts can be
installed in 11-foot-bays while two-post lifts require bays that are at least 12
feet wide, the group is able to add one inground bay for every 11 surface bays.
That means the average Larry H. Miller service department can grow from 33
production bays to 36 bays without increasing overall square footage. Those
extra three bays generate an average of $415,308 in additional gross profit per
shop annually.

Automotive News recently named Larry H. Miller Dealerships the tenth largest
dealership group in the United States based on 2013 retail unit sales. The
business currently includes 52 locations in seven western states, with plans for
further expansion. As the group continues to grow, Rotary Lift’s Shockwave
technology will be there to drive productivity.

“Going forward, all of the car bays we build will include Shockwave-equipped
lifts,” Johnson says. “We have confidence in the product and in the Rotary name.
Rotary is a name you can trust.”

To hear more from Johnson and others at Larry H. Miller Dealerships about their
experience with Rotary Lift Shockwave-equipped lifts, watch the video interviews
at You can calculate your own Shockwave
ROI at

Learn more from your local Rotary Lift distributor or call (800) 640-5438.
Rotary Lift is also active on Facebook,; Twitter,; and YouTube,

For more information about Larry H. Miller Dealerships, visit

About Rotary Lift
Rotary Lift is the leading brand of vehicle lifts and equipment designed to
increase technician productivity. Founded in 1925 by the inventor of the first
automotive hydraulic lift, Rotary Lift offers the broadest line of lifts for use
in professional automotive service, commercial truck and transit, and
enthusiast/residential customer segments. There are more Rotary Lift products
used in vehicle repair shops around the world than any other brand.

Rotary Lift is a Vehicle Service Group (VSG) brand. VSG comprises nine major
vehicle lifting and collision repair brands: Rotary Lift, Chief® Automotive
Technologies, Forward® Lift, Direct-Lift®, Hanmecson®, Revolution® Lift,
Elektron, Blitz® and nogra®. Based in Madison, Ind., VSG has operations
worldwide, including ISO 9001-certified manufacturing centers in the U.S.,
Europe and Asia.

SOURCE Rotary Lift

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